Brand Tone

Playful, Bold, Irreverent, Approachable, Informal

Brand Values

• •Self-Expression & Individuality
• •Confidence
• •Playfulness & Fun
• •Boldness & Uniqueness
• •Handmade Quality/Artisanship
• •Empowerment (specifically for women)

Best Practices

• •Develop a "Voice Bible": Create a document that explicitly defines the brand's tone (playful, bold, irreverent, friendly, informal), provides examples of "say this, not that," and lists keywords and phrases that align with the brand. Include characteristics like "Fun, Funky, Fresh" and "Not Safe For Work".
• •Use Emotive and Vivid Language: Employ words that evoke excitement, confidence, and fun. Use adjectives that reflect the "edgy" and "playful" nature of the products (e.g., "zesty," "fierce," "quirky," "daring," "vibrant").
• •Inject Personality & Humor (where appropriate): Don't be afraid to use witty remarks, playful puns, or a touch of sass that aligns with the "Not Safe For Work" but still friendly vibe. Emojis can enhance this if used consistently and appropriately for the platform.
• •Speak Directly to Your Audience: Use "you" and "your" to create a conversational and inclusive feel. Frame copy as a dialogue with a confident, stylish friend.
• •Consistency Across All Platforms: Ensure the tone is uniform across the website, social media captions, product descriptions, email marketing, and even customer service interactions. Regularly audit content to check for consistency.

Social Perception

Creative & Artistic, Trendy & Fashion-Forward, Niche & Independent, Youthful & Vibrant, Empowering & Statement-Making

Copy Examples

• •Headline: Boring jewelry is a crime. Your lobes deserve a statement. ✨ Shop Round & Edgy. Body: Tired of blending in? Our handmade, 'Not Safe For Work' earrings are here to help you turn heads and break hearts (in a good way). Lightweight, funky, and fresh – just like you. #RoundAndEdgy #StatementJewelry #PlayfullyBold
• •Instagram Caption: Warning: May cause excessive compliments. 🔥 Our latest drop of Round & Edgy pieces is here to make your outfits pop and your confidence soar. Who said workwear had to be dull anyway? 😉 #HandmadeWithAttitude #EdgyAccessories #FunkyFresh
• •Product Description (for a particularly bold pair of earrings): Meet your new alter-ego. These aren't just earrings; they're a mood. Crafted for the days you feel a little bit round (hello, comfort!) and a whole lotta edgy (goodbye, boring!). Polymer clay perfection, surprisingly light, unapologetically YOU. #RoundGoesEdgy #BeBold #UniqueJewelry
• •Email Subject Line: Dare to be different? Your ears will thank you. Email Body Snippet: Hey [Customer Name], Life's too short for shy jewelry. At Round & Edgy, we craft pieces that scream personality. Ready to find your next conversation starter? P.S. Our 'Not Safe For Work' collection is particularly feisty this week.
• •Facebook Ad Copy: Stop scrolling, start stunning. 🛑 Round & Edgy delivers handmade statement jewelry for women who aren't afraid to own it. Bold colors? Check. Edgy designs? Double check. Lightweight comfort? Absolutely. Shop now and unleash your inner icon. #PlayfulYetPowerful #StatementEarrings #ShopSmall