Brand Tone

Aspirational & Sophisticated, Knowledgeable & Authoritative, Value-Oriented (within luxury), Direct & Informative, Trustworthy

Brand Values

• •Luxury & Quality
• •Value & Accessibility
• •Expertise & Trust
• •Sustainability (Implicit)
• •Customer Satisfaction

Best Practices

• •Define and Document Your Voice: Create a simple brand voice guide that outlines key characteristics (e.g., "Sophisticated but Accessible," "Expert but not Snobbish," "Aspirational yet Value-Conscious") with do's and don'ts. Share this with anyone creating content.
• •Focus on "Luxury Attainable": Consistently balance the aspirational quality of high-end fashion with the smart value proposition of resale. Use language that speaks to both desire and intelligence (e.g., "invest," "curated," "savvy," "discover," "exceptional value").
• •Emphasize Authenticity and Expertise: Subtly weave in mentions of their authentication process, the quality of items, and their long-standing reputation to build trust. Words like "authenticated," "meticulously inspected," "since 1989" can reinforce this.
• •Use High-Quality, Evocative Language (but keep it clear): While the products are luxurious, the language should remain clear and relatively direct. Avoid overly casual slang or overly complex jargon. Let the brand names and product quality speak, supported by elegant and descriptive adjectives.
• •Maintain Consistency Across Platforms, Adapting for Nuance: While the core tone remains, allow for slight variations. Instagram and Pinterest can be more visual and aspirational. TikTok might allow for slightly more playful or trend-aware content (while still aligning with luxury). The website and emails should maintain a polished, informative, and trustworthy tone. Regular review of content across all channels can help ensure alignment.

Social Perception

Established & Reputable, Source for Desirable Brands, Treasure Hunt Destination, High-End Consignment Experience, Reliable for Consignors

Copy Examples

• •Instagram Post (Image of a Chanel bag): Timeless elegance, intelligently acquired. Discover iconic Chanel pieces, like this immaculate Classic Flap, and invest in enduring style for less. Visit our Madison Avenue boutique or shop online. #Chanel #LuxuryConsignment #RoundaboutCouture #NYCFashion #SustainableLuxury
• •Website Homepage Banner: Beyond the Season, Beyond the Price Tag. Roundabout Resale Couture: Your destination for authenticated luxury and designer fashion at up to 70% off retail. New arrivals weekly.
• •Facebook Ad (targeting fashion-savvy shoppers): Why pay full price for fleeting trends? At Roundabout Resale Couture, discover enduring designer quality from Hermès to Gucci, meticulously authenticated and offered at exceptional value. Elevate your wardrobe, sustainably. Explore our collections in NYC & CT or online.
• •Pinterest Pin Description (for a designer dress): The art of dressing well, redefined. This stunning [Designer Name] dress, [brief description of style/fabric], is your key to effortless sophistication. Find unique designer treasures and new arrivals at Roundabout Resale Couture. #DesignerDress #[DesignerName] #EveningWear #CoutureResale #StyleSteal
• •Email Newsletter Snippet (highlighting new arrivals): Curated for the Discerning Eye: This week’s arrivals at Roundabout Resale Couture feature exceptional finds from [Designer A], [Designer B], and coveted vintage pieces. Experience the thrill of discovery and the smart satisfaction of luxury resale. Shop Now.