Brand Tone

heartfelt, conscious, and classic

Brand Values

• •Quality
• •Sustainability
• •Individuality
• •Generosity
• •Timelessness

Best Practices

• •Tell the Founder's Story: Continue to share the personal inspiration behind the brand. This builds an emotional connection with the audience and reinforces the brand's authenticity.
• •Emphasize "Heirloom" Quality: Use words like "timeless," "heirloom," "passed down," and "enduring" to consistently communicate the brand's focus on longevity and sustainability.
• •Showcase Adventures: Use visuals and language that depict children actively enjoying the outdoors. This connects the product to the experiences it's designed for.
• •Highlight the "Why": Regularly communicate the brand's values, including the commitment to quality materials, small-batch production, and the partnership with OAK.
• •Maintain a Warm and Personal Voice: Whether it's on social media or in an email, the tone should feel like it's coming from a fellow parent who understands the need for practical, yet beautiful, children's clothing.

Social Perception

The public perception of Roundabout Kids is very positive. Customers and online articles describe the brand as offering high-quality, thoughtfully designed products. The founder's personal story and commitment to sustainability and giving back resonate with consumers. The brand is perceived as trustworthy and authentic.

Copy Examples

• •Childhood adventures are meant to be messy, joyful, and passed down. Our Jamie Jacket is designed for every puddle splash and forest exploration, ready to be loved by one child and then the next. #RoundaboutKids #HeirloomQuality #SustainableKidsFashion
• •More than a jacket. It's a story waiting to be written. Discover the timeless quality of the Jamie Jacket, designed to be part of your family's adventures for years to come.
• •Tired of jackets that don't last the season? Invest in quality that endures. The Jamie Jacket from Roundabout Kids is made with durable, weather-resistant materials, ready for whatever adventures your little one has in store. Shop now and get ready for years of wear.
• •Inspired by the classic outerwear we grew up with, the Jamie Jacket is a modern heirloom in the making. With its versatile 3-in-1 design and customizable cuffs, it’s a piece that celebrates individuality while standing the test of time. Crafted in small batches to minimize waste, it's a choice you can feel good about.
• •We believe in clothes that tell a story. That's why we created the Jamie Jacket, a timeless piece designed to be at the heart of your family's memories. With every purchase, you're not just getting a jacket; you're supporting our commitment to sustainability and helping us give back to the Outdoor Alliance for Kids.