Brand Tone

Whimsical & Joyful, Heartfelt & Passionate, Handcrafted & Artistic, Friendly & Approachable, Trustworthy & Quality-Conscious

Brand Values

• •Happiness & Joy
• •Quality & Craftsmanship
• •Creativity & Uniqueness
• •Sustainability & Safety
• •Customer Connection & Small Business Support

Best Practices

• •Embrace Whimsy and Warmth: Use words that evoke joy, cuteness, and comfort (e.g., 'adorable,' 'cuddly,' 'charming,' 'heartwarming,' 'magical'). Refer to items as 'treasures,' 'friends,' or 'companions.'
• •Highlight the 'Handmade with Heart' Aspect: Consistently mention the handcrafted nature, the passion of the makers, and the small business story. This fosters a personal connection.
• •Emphasize Quality and Sustainability: Regularly remind customers about the high-quality, eco-friendly, and safe materials used (OEKO-TEX certified cotton). This builds trust and appeals to conscious consumers.
• •Keep it Personal and Approachable: Use 'we' and 'us' to refer to the brand, and address the customer directly ('you'). Share behind-the-scenes glimpses and the makers' passion.
• •Focus on the 'Why': Connect the products to the feeling they evoke – happiness, comfort, nostalgia ('for your inner child'), or the joy of giving a unique gift.

Social Perception

Highly Positive, Gift-Worthy, Appreciation for Handmade Quality, Engaging & Transparent (on TikTok). The name 'Roulette Safari' might initially cause slight confusion given its association with gambling or adventure themes, which contrasts with the actual products (crochet plushies). However, their website and social media quickly clarify their offerings.

Copy Examples

• •Welcome to Roulette Safari! Discover handcrafted crochet treasures, made with love and eco-friendly yarn, to bring a little whimsy to your world.
• •Your best friend, reimagined in cozy cotton! Our custom Amigurumi plushies capture the unique charm of your pet. Handcrafted with passion and planet-friendly materials, it’s a huggable memory made to last.
• •Fresh off the hook! ✨ Say hello to our newest [Character/Animal Name] plushie, lovingly crocheted to spark joy. Each stitch is made with 100% eco-friendly cotton, because cute and conscious go hand-in-hand! Who needs this little bundle of happiness? #HandmadeWithLove #CrochetMagic #RouletteSafariJoy
• •At Roulette Safari, we're more than just crochet; we're a small, heart-driven team in Michigan, on a mission to spread smiles, one stitch at a time. We believe in the magic of handmade and the beauty of sustainable crafting.
• •A Little Ball of Sunshine: New Arrivals & Handcrafted Happiness Inside!