Brand Tone

empowering, accessible, and authentic

Brand Values

• •Empowerment
• •Authenticity
• •Female Collaboration
• •Affordable Quality
• •Effortless Style

Best Practices

• •Create a Brand Voice Chart: Document the brand's personality traits (e.g., Empowering, Passionate, Authentic), corresponding tones (e.g., Confident, Supportive, Genuine), and provide clear "do's and don'ts" for writing.
• •Focus on "You": Center the copywriting around the customer. Use "you" and "your" to make the message personal and directly address her aspirations and needs.
• •Lead with Values: Infuse the brand's core values of empowerment, authenticity, and female collaboration into all communications, from product descriptions to social media captions.
• •Maintain Consistency Across All Channels: Whether it's the website, email newsletters, or future social media, the empowering and accessible tone should be unmistakable.
• •Tell Stories: Share the stories behind the handmade pieces or the female creators you collaborate with. This reinforces authenticity and builds a stronger connection with the audience.

Social Perception

The social perception is limited due to low online presence and brand name confusion with gambling themes. For those who encounter it, the perception is likely positive, aligning with its values of empowerment and affordable style.

Copy Examples

• •Introducing The Solstice Collection. Pieces designed to be as bold and radiant as you are. Wear your story, effortlessly.
• •Confidence isn't just a feeling, it's an accessory. Our latest arrivals are here to help you shine from the inside out. #RouletteJewelry #EmpowerYourself
• •The 'Limitless' Lariat Necklace: A simple, elegant reminder that your potential is infinite. Handmade with 18k gold plating, because you deserve quality that lasts.
• •At Roulette Jewelry, we're more than just a brand; we're a community. Founded by women, for women, we believe in the power of jewelry to express your unique identity and celebrate your personal journey.
• •Affordable Luxury is Not a Gamble. It's a Promise.