Brand Tone

Satirical & Parodic, Referential & Niche, Edgy & Subversive, Intellectual & Self-Aware, Exclusive

Brand Values

• •Cultural Commentary: Critiquing and satirizing the "hype" and consumerism within the internet fashion scene.
• •Fandom & Homage (Anime/Manga): Genuine appreciation and celebration of anime and manga culture, integrated authentically into designs.
• •Fandom & Parody (Archive Fashion): A simultaneous parody and homage to iconic high-fashion pieces, particularly Raf Simons.
• •Quality & Craftsmanship: Commitment to high-quality materials and production, even when operating as a parody.
• •Community Origin: Born from online fan communities, suggesting a value for niche internet culture.

Best Practices

• •Embrace the Niche: Use language and references that resonate deeply with the target audience (anime fans, archive fashion enthusiasts). Don't over-explain every reference; the exclusivity is part of the appeal.
• •Maintain the Satirical Edge: Consistently weave in subtle (or not-so-subtle) commentary on fashion hype, consumerism, or internet culture. This reinforces the brand's core identity.
• •Balance Parody with Quality: While the concept is rooted in parody, the language should still reflect the high quality and craftsmanship of the products. Avoid overly "cheap" or dismissive language about the items themselves.
• •Use "Insider" Language: Incorporate terms and slang common within anime communities and high-fashion circles to build authenticity and connection with the core audience.
• •Be Confident and Slightly Provocative: The tone should be self-assured, even a little bold, reflecting the brand's willingness to critique and subvert mainstream fashion norms.

Social Perception

Cult Following, Clever Parody, High-Quality "Bootleg", Statement Pieces, For Fans, By Fans, Pricey but Justifiable for Some

Copy Examples

• •Instagram Post for a New Bomber Jacket (Anime-Inspired): Deconstructing icons. Rebuilding legends. Our [Anime Series Name]-inspired bomber. For those who understand the archives and the source code. Limited run. No reruns. Link in bio before it’s just a memory. #RoughSimmons #AnimeFashion #ArchiveRedux #IfYouKnowYouKnow
• •Website Product Description for a "Consumed" Parody Hoodie: They call it hype. We call it a canvas. The 'K-Onsumed!' hoodie: a commentary on consumption, remixed through the lens of Sakuragaoka High. Premium French terry, because even satire deserves quality. Wear the critique. #RoughSimmons #FashionSatire #InternetCulture #LimitedDrop
• •Tweet/X Post Teasing a Collection: The resale market is wild. So is our next drop. Get ready to question everything you thought you knew about grails. [Date]. #RoughSimmons #ArchiveCommentary #MetaFashion
• •"About Us" Snippet (Playful & Self-Aware): Born from late-night forum dives and a shared obsession with pixels and patterns. ROUGH SIMMONS is our ongoing dialogue with internet fashion culture – part parody, part homage, all meticulously crafted. We make clothes for the terminally online and the tastefully initiated. What began as a Discord chat is now… this. #RoughSimmons #DesignerAnime #FashionCritique
• •Email Subject Line for a Surprise Small Release: You Weren't Expecting This (And Neither Was The Resale Market) | ROUGH SIMMONS Stealth Drop