Tono de Marca

The brand's tone is predominantly playful, witty, and alternative. It successfully combines a love for the macabre and horror with a fun, approachable, and distinctly feminine "pink" energy. The language used is casual and personal. There's a clear sense of humor and self-awareness. The tone is also enthusiastic and community-oriented, inviting followers to be part of the brand's journey.

Valores de Marca

• •Creativity and Originality
• •Niche Community Focus
• •Small Business Authenticity
• •Passion for the Macabre and Pin-Up Culture

Mejores Prácticas

• •Embrace the Oxymoron: Always lean into the core concept of "pink and spooky". Combine traditionally dark or horror-related terms with cute, playful, or pink-themed language (e.g., "spooky small business," "favorite ghoul," "killer birthday").
• •Use Witty and Playful Puns: Incorporate lighthearted wordplay related to horror, love, and pop culture. Phrases like "I Only Have Eyes For You" or "Caught In Your Web" on products are great examples.
• •Maintain a Personal, First-Person Voice: Continue writing copy from the perspective of the owner, Caitlin. Using "I" and "my" fosters a direct connection with the audience and reinforces the brand's small business authenticity.
• •Speak the Language of Your Niche: Use terms that resonate with the target subculture, such as "Pastel Goth," "Summerween," "pin-up," and "crypt". This shows you are an authentic part of the community you're selling to.
• •Encourage Community Interaction: Frame your copy with questions and calls to action that invite conversation. Asking followers for their opinions on new products or designs, as seen on TikTok, makes them feel valued and part of the brand's development.

Percepción Social

The public and customers perceive Rotten Flamingos very positively. It is seen as a cool, creative, and high-quality small business. There is a strong appreciation for the unique niche the brand fills. The active and personal engagement on social media contributes to a perception of the brand as being authentic and run by a passionate individual.

Ejemplos de Copy

• •Who said monsters can't be cute? 👹💖 Our new 'Hot Ghoul Summer' art print is here to haunt your walls in the best way possible. Perfect for adding a splash of spooky to your sunshine. Tap to shop and make your crypt a little more colorful.
• •Your Daily Dose of Pink & Spooky. Shop our tattoo-inspired art, apparel, and more.
• •Psst... Something wicked this way comes (and it's cute).
• •Wish your favorite ghoul a killer birthday with a card that's as sharp as their wit. Featuring a vintage heart cake with a horror twist, this card is printed on high-quality stock because your spooky sentiments deserve the best. Blank inside for your own deadly prose.
• •Packing your orders is my favorite kind of witchcraft ✨ Watch me put together this cauldron of cuteness. Thanks for supporting my spooky small business! 👻 #pinkandspooky #smallbusiness #packingorders #spookysmallbusiness #horrorart