Brand Tone

Authentic & Craft-Oriented, Understated & Minimalist, Quality-Focused & Assured, Appreciative of Heritage

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Durability & "Lifelong Consumables"
• •Heritage & Tradition
• •Thoughtful Material Selection
• •Sustainability (emerging)

Best Practices

• •Prioritize Product & Craft: Always bring the focus back to the quality of materials, the "Made in Japan" craftsmanship, and the unique production processes. Let the product's inherent value speak.
• •Use Simple, Honest Language: Avoid hyperbole or overly trendy slang. The tone should be confident but understated, reflecting the quality and timelessness of the products.
• •Emphasize "Feel" and "Comfort": Consistently use words that evoke tactile sensations and the experience of wearing the socks – soft, cozy, durable, supportive, breathable. The brand's tagline "Have a good feel" can be a recurring motif.
• •Highlight Heritage Authentically: When mentioning the Japanese origins and traditional methods, do so in a way that educates and informs, rather than just as a buzzword.
• •Maintain Visual Consistency: Ensure that the copy is always paired with high-quality, minimalist imagery that aligns with the brand's aesthetic seen on their website and Instagram. The words and visuals should work together to tell the ROTOTO story.

Social Perception

High-Quality & Premium, Comfortable & Reliable, Authentically Japanese, Stylish in an Understated Way, Worth Investing In

Copy Examples

• •Headline: Crafted for Comfort. Designed for Life. Body: Experience the difference of ROTOTO. Our socks, born from Japanese tradition and meticulous craftsmanship, offer unparalleled comfort and enduring quality. More than just a sock, it's a commitment to your everyday well-being. #Rototo #MadeInJapan #LifelongConsumables
• •Headline: The Soul of Craftsmanship, at Your Feet. Body: From the historic Nara Prefecture to you, each ROTOTO sock is a testament to generations of Japanese knitting expertise. We select only the finest yarns to create a feeling you'll want to live in. Discover your perfect pair. #RototoSocks #JapaneseCraftsmanship #QualityComfort
• •Headline: Simplicity. Quality. Unwavering Comfort. Body: At ROTOTO, we believe in the beauty of essentials done right. Our socks are thoughtfully designed and expertly made, ensuring every step is a comfortable one. Feel the ROTOTO difference. #HaveAGoodFeel #EverydayEssentials #RototoJapan
• •Headline: Beyond the Thread: A Legacy of Japanese Knitting. Body: ROTOTO socks are knitted with passion in Japan, blending time-honored techniques with modern comfort. We focus on creating "lifelong consumables" – pieces you'll reach for day after day, year after year. #CraftedInJapan #SockPerfection #RototoHeritage
• •Headline: Feel the Difference. It's ROTOTO. Body: Tired of socks that don't last or disappoint in comfort? ROTOTO offers a curated selection of Japanese-made socks designed for exceptional feel and durability. Step into quality. #RototoOfficial #PremiumSocks #ComfortDriven