Brand Tone

Knowledgeable & Expert, Supportive & Helpful, Quality-Focused, Friendly & Approachable, Innovative

Brand Values

• •Quality: Consistently providing high-quality materials is a cornerstone of their brand.
• •Customer Focus & Service: They prioritize meeting customer needs, offering personal service, and expert advice. They actively solicit and showcase customer feedback.
• •Innovation & Specialization: Rothko and Frost started by specializing in custom decals and has since expanded into various niche craft supplies, often developing their own product lines like dartfords and Incudo.
• •Knowledge & Expertise: Sharing their extensive knowledge of materials and applications is a key part of their service.
• •Support for Makers: The overarching value is to empower and supply 'people who make things.' This includes various crafters, from luthiers and model makers to jewellery designers and woodturners.
• •Sustainability: They offer a range of recycled and sustainable yarns and emphasize ethically sourced materials.

Best Practices

• •Prioritize Clarity and Detail: Ensure product descriptions are comprehensive, accurate, and provide necessary technical information or application advice, reflecting the brand's knowledgeable stance.
• •Emphasize Quality and Craftsmanship: Use language that highlights the superior nature of the materials and the care taken in sourcing or developing them. Words like 'premium,' 'high-quality,' 'precision,' and 'finest' can be effective.
• •Maintain a Helpful and Supportive Voice: Frame copy around solving customer problems or helping them achieve their project goals. Encourage questions and interaction. Use phrases like 'We're here to help,' 'Let us know if you have questions,' etc.
• •Showcase Expertise Authentically: Share knowledge through blog posts, guides, or detailed FAQs rather than just stating expertise. Explain *why* a product is suitable for a particular use.
• •Be Approachable and Human: While expert, avoid overly technical jargon where possible, or explain it clearly. Let the passion for 'making' shine through. The 'small (but mighty) team' feel from the 'About Us' page can be subtly woven into broader communications.

Social Perception

High-Quality Products, Excellent Customer Service, Reliable Supplier, Expertise, Niche Provider

Copy Examples

• •Headline: Unlock Your Masterpiece: Premium Luthier Supplies & Expert Advice. Body: At Rothko and Frost, we don't just sell parts; we provide the foundation for your passion. From vintage-inspired nitrocellulose lacquers to precision-cut inlay blanks, find everything you need, backed by the knowledge of fellow makers. Have a question? Our team is ready to help you achieve the perfect finish.
• •Headline: Your Vision, Our Materials. Let's Create Something Amazing. Body: For over a decade, Rothko and Frost has been the trusted source for makers who demand quality. We meticulously curate and develop our range of craft supplies – from custom waterslide decals that make your project unique, to sustainable yarns for the conscious crafter. What will you make today?
• •Headline: More Than Just Supplies: Your Partner in Craft. Body: We know that every project tells a story. That's why Rothko and Frost is committed to providing not only the finest materials but also the support and expertise you need to bring your creative ideas to life. Explore our extensive range and join a community of passionate makers.
• •Headline: The Perfect Finish Starts Here. Quality You Can Trust, Service You'll Love. Body: Achieving that flawless look requires exceptional materials. Rothko and Frost offers a comprehensive selection of finishing products, including our renowned Dartfords™ lacquers, developed with the discerning luthier and woodworker in mind. Experience the difference quality makes.
• •Headline: Got a Project in Mind? We've Got the Supplies and the Know-How. Body: Whether you're building your dream guitar, crafting unique jewellery, or bringing a model to life, Rothko and Frost is your one-stop shop. Our friendly team is passionate about making and is always on hand to offer expert advice on our wide range of specialist materials. Let's talk about your next creation!