Brand Tone

Professional, Innovative, and Reassuring

Brand Values

• •Quality and Preservation
• •Innovation and Efficiency
• •Sustainability and Environmental Responsibility
• •Customer-Centric Problem Solving
• •German Heritage and Experience

Best Practices

• •Focus on "Solution, Not Just Product": Always frame the copy around solving a client's problem (e.g., 'reduce quality loss,' 'simplify shipping,' 'enhance customer experience') rather than just listing product features. The benefit to their business is the key message.
• •Use a "Professional & Assured" Vocabulary': Incorporate words that convey expertise and reliability, such as 'engineered,' 'patented,' 'guaranteed,' 'efficient,' 'solution,' and 'premium.' Avoid overly casual or trendy language.
• •Highlight Sustainability with Substance: When mentioning eco-friendly aspects, be specific. Use phrases like 'plastic-free,' 'biodegradable,' 'FSC® and PEFC™ certified,' and 'reduced CO2 footprint by 30%' to add credibility and substance to the claims.
• •Leverage the 'German Engineering' Angle: Subtly reinforce the brand's heritage. Mentioning 'German family company,' 'produced in Germany,' or 'engineered for quality' taps into a powerful perception of reliability and high standards.
• •Maintain a B2B Perspective: Always address the reader as a business owner or manager. Speak to their challenges and goals, such as operational efficiency, customer satisfaction, and brand reputation. The end consumer is the *result* of the client's success, not the primary audience of the copy.

Social Perception

Within the horticulture and floristry industry, ROTARIS FRESHBAG is perceived as an established and specialized provider of technical packaging solutions. It is recognized as a reliable problem-solver for a critical logistical challenge: ensuring the freshness of shipped flowers. The brand is seen as a technical expert rather than a lifestyle or consumer brand, with an increasing focus on eco-friendly products enhancing its reputation.

Copy Examples

• •The Final Mile, Perfected. Your customer's first impression is the only one that matters. With the patented FRESHBAG® system, your bouquets arrive as fresh and vibrant as the moment they were arranged. Our leakproof, sustainable technology ensures a premium unboxing experience, every time. Partner with Rotaris and deliver confidence.
• •Sustainability That Delivers. Go green without compromising on quality. Our FRESHBAG® Natural is 100% plastic-free, compostable, and delivers the same trusted performance for up to 5 days in transit. Show your customers you care about the planet and their petals. Make the sustainable switch today.
• •From Your Workshop to Their Vase. Seamlessly. Reduce transit risks and eliminate quality loss. ROTARIS FRESHBAG® provides a self-contained hydration solution, keeping stems watered without leaks. Engineered in Germany for efficiency and reliability, it’s the professional’s choice for flower shipping.
• •Engineer Your Efficiency. Is your packaging process ready to scale? From our simple FRESHBAG® sheets to fully integrated packaging machinery, Rotaris provides solutions that grow with your business. Spend less time packing and more time growing. Discover our custom solutions.
• •Quality is a Promise. We Help You Keep It. As a family company with over 28 years of experience, we understand that your reputation is built on quality. That's why florists in over 30 countries trust FRESHBAG® to protect their arrangements and delight their customers. Uphold your standard of excellence with Rotaris.