Brand Tone

Elegant, Aspirational, and Supportive

Brand Values

• •Elegance and Beauty
• •Customer-Centricity
• •Affordability and Value
• •Reliability

Best Practices

• •Use Elegant and Evocative Language: Consistently use words that evoke romance, celebration, and beauty. Terms like "stunning," "breathtaking," "unforgettable," "dream," and "cherish" align with the aspirational tone.
• •Maintain a Supportive and Reassuring Tone: Frame the service as a solution that simplifies planning and removes stress. Phrases like "we handle the details," "seamless process," and "your vision, brought to life" reassure clients that they are in capable hands.
• •Showcase, Don't Just Tell: Pair all copy with high-quality, professional imagery. The visuals are as crucial as the text. Let customer photos and beautifully styled shoots do the heavy lifting, with copy that enhances the scene.
• •Emphasize Value and Flexibility: While the look is high-end, the messaging should remain accessible. Mention package deals and customizable options like "Ceremony your way" to appeal to a broader range of budgets and needs.
• •Incorporate Social Proof: Regularly feature client testimonials and tag them (with permission) in social media posts. Phrases like "Here's what our happy couples are saying..." reinforce trust and leverage the strong positive social perception the brand has already built.

Social Perception

The public and customer perception of Rosy Events Hire is overwhelmingly positive. Clients perceive the brand as a reliable and high-quality partner for creating beautiful weddings and events. They are praised for their excellent communication, the beautiful condition of their hire items, and their ability to bring a client's vision to life. The brand is seen as an enabler of "dream" weddings, making elegant setups achievable.

Copy Examples

• •Crafting the backdrop for your 'I do.' Our floral arches aren’t just decor; they are the start of a thousand beautiful memories. Let us help you frame your forever. Tap the link in our bio to explore our ceremony packages. #RosyEventsHire #PerthWeddings #WeddingArch #ElegantEvents
• •Your Dream Wedding, Made Simple. Congratulations on your engagement! Feeling overwhelmed by the details? Rosy Events Hire offers elegant, all-inclusive decor packages to bring your vision to life, beautifully and affordably. From stunning centrepieces to romantic lighting, we handle the details so you can focus on your special day. Download our wedding brochure today.
• •Elegance for Every Occasion. Curated decor hire for unforgettable Perth weddings and events. Explore our collections.
• •Create Your Perfect Day with a Special Offer. Hello [Client Name], planning a celebration for next year? Book your event decor with Rosy Events Hire by [Date] and receive a complimentary set of our stunning light-up letters. Let's make your event shine. Enquire now to secure your date!
• •Bringing a wedding vision to life! ✨ What's the one decor item you're dreaming of for your big day? Let us know! (Use Q&A Sticker)