Brand Tone

Friendly, personal, heartfelt, trustworthy, and quality-focused.

Brand Values

• •Customer Satisfaction
• •Love for Pets
• •Personal Connection
• •Quality Craftsmanship

Best Practices

• •Always Lead with Heart: Every piece of copy, from an ad to a customer service email, should reflect a genuine love for pets. Use emotive and warm language that resonates with pet owners.
• •Emphasize Personal Touch: Remind customers that they are dealing with a small business run by real people who care. Use "we" and "our" and sign off with a personal touch (e.g., "All the best, Jenny & Rosy").
• •Build Trust Through Transparency: Consistently mention key trust signals like "unlimited revisions," "satisfaction guarantee," and positive review stats ("Top 1% of Etsy sellers"). This reinforces reliability.
• •Keep the Language Accessible and Friendly: Avoid overly corporate or technical jargon. The tone should feel like a conversation with a fellow pet lover—enthusiastic, simple, and clear.
• •Let the Mascot Shine: Continue to feature Rosy the Boston Terrier in social media and marketing materials. Giving the brand a "face" (even a furry one) makes it more memorable, relatable, and authentic.

Social Perception

Reliable and high-quality source for unique, personalized pet gifts; trusted for special occasions and memorials; perceived as creative and deeply caring.

Copy Examples

• •More Than a Pet, They're Royalty. Celebrate your furry friend with a custom portrait that captures their unique soul. At Rosy&Co, we create one-of-a-kind art for the pets who rule your heart. Unlimited revisions, guaranteed happiness.
• •That look they give you? We know it. ❤️ Our artists specialize in capturing the unique personality behind the paws and whiskers. Turn your favorite photo into a timeless watercolor portrait you'll cherish forever. Tap to see how we bring your best friend to life!
• •Give your noble companion the royal treatment they deserve. Our artists digitally handcraft a majestic portrait, blending your pet’s photo with a classic renaissance style. It's the perfect, unforgettable gift for the pet lover who has everything. Printed on beautifully textured canvas paper for a truly regal finish.
• •Subject: A Gift as Unique as Their Paw Print. Looking for a way to keep them close? Our Inkless Paw Print Kit is a mess-free, beautiful way to capture a moment in time. Perfect for new pet parents or as a touching memorial gift. Shop now and create a memory that lasts a lifetime.
• •Don't just get a gift, give a feeling. From our studio to your home, Rosy&Co creates custom pet portraits that make people say 'wow'. As a top 1% Etsy seller with over 25,000 portraits made, we promise a piece of art that you and your pet will love. See our gallery of happy pets!