Brand Tone

approachable, passionate, and professional

Brand Values

• •Craftsmanship and Quality
• •Customer-Centricity and Customization
• •Innovation
• •Transparency and Personal Connection

Best Practices

• •Lead with "You": Always frame the narrative around the customer. Instead of "We make custom bars," use "You can design your own custom bar." This aligns with the brand's customer-centric value of customization.
• •Embrace the "Rostique" Hybrid: Consistently use the brand's core descriptors: robust, stylish, and chic. Weave these or their synonyms into product descriptions and ads to reinforce the unique brand aesthetic. Mentioning the use of new, high-quality wood supports this.
• •Highlight the "How" (The 3D Configurator): The 3D configurator is the brand's most powerful differentiator. It should be mentioned in most marketing communications as a clear call-to-action and proof of the brand's innovative and customer-focused approach.
• •Maintain a Passionate, Personal Voice: Whether writing an ad or a caption, infuse it with the passion and enthusiasm of the founders. Use words like "passion," "dream," "create," and "craft" to maintain the personal and dedicated tone that customers respond to positively.
• •Balance Aspiration with Craftsmanship: The copy should sell both the dream (the perfect mancave, the ultimate outdoor party) and the reality (the quality craftsmanship, the durable materials, the skilled makers). This combination of aspirational marketing and tangible value will resonate with customers and justify the premium nature of the products.

Social Perception

High Customer Satisfaction, Reliable and Trustworthy, Expert and Skilled

Copy Examples

• •Your Space, Your Rules, Your Bar.
• •From weekend BBQ host to neighborhood grill master. 🔥 Elevate your outdoor cooking with a custom kitchen, designed by you. Every cabinet, every shelf, exactly where you need it. Ready to build your dream? Start designing with our 3D configurator. #RostiqueSteigerhout #Buitenkeuken #OutdoorKitchen #CustomFurniture #DesignYourOwn
• •Stop Dreaming, Start Building. That empty corner in your mancave? It's calling out for a custom bar. At Rostiquesteigerhout, we combine robust scaffolding wood with chic design to build the heart of your space. Our unique 3D configurator lets you take the lead on design, from size to color. Create a bar that's 100% you. Design Your Bar Now
• •The 'Social' J-Shape Bar - Configure in 3D. The perfect centerpiece for those who love to entertain. Our J-shaped bar is designed to create a natural, welcoming hub for conversation. Handcrafted from premium, new scaffolding wood for a 'Rostique' finish, it combines durability with timeless style. Customize the dimensions, color, and features to fit your space and personality perfectly. Built with passion, designed by you.
• •We're Daniel and Leendert-Jan, the hands and hearts behind Rostiquesteigerhout. We believe furniture should be more than just functional; it should be a reflection of you. That's why we combined our passion for craftsmanship with innovative tech to let you design your own unique pieces. Thanks for being on this journey with us!