Brand Tone

Helpful & Knowledgeable, Professional & Trustworthy, Approachable & Welcoming, Modern & Evolving, Quality-Focused

Brand Values

• •Customer Service
• •Quality Products
• •Family Heritage & Tradition
• •Ethical Business Practices & Fair Prices
• •Expertise & Guidance
• •Innovation & Adaptation

Best Practices

• •Always Lead with Helpfulness: Frame copy around solving customer problems or making their projects easier. Use inviting language and offer guidance (e.g., "Let us help you find...", "Our experts recommend...").
• •Weave in Heritage Authentically: Casually mention the family-owned aspect or years of experience to build trust, without overstating. For example, "With over 80 years of experience, we know paint."
• •Emphasize Quality and Expertise Subtly: Instead of just saying "we sell quality paint," explain why it's quality (e.g., "Benjamin Moore's Color Lock Technology for lasting color") and how your expertise benefits the customer ("Our color consultants can help you choose the perfect shade...").
• •Maintain a Professional yet Approachable Voice: Avoid overly technical jargon unless explaining a specific product benefit. Keep sentences clear and concise. Use a friendly, encouraging tone, especially for DIY content.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and in-store signage is harmonious. Regularly review content to ensure it aligns with the established brand voice and values.

Social Perception

Rossi Paint Stores is generally perceived as a reputable, long-standing local business that provides high-quality paint products and valuable expertise. Customers view them as a reliable source for Benjamin Moore paints. The staff is often seen as helpful, knowledgeable, and providing excellent customer service. There's an appreciation for their family-owned nature and commitment to the community. They are seen as a store that caters to both homeowners/DIY enthusiasts and professional contractors.

Copy Examples

• •Headline: Four Generations of Color. A Lifetime of Quality. Body: Since the 1930s, Rossi Paint Stores has been helping families and professionals bring their visions to life. As a 4th generation family business, we’re proud to offer expert advice and premium Benjamin Moore paints, ensuring your project looks beautiful for years to come. Visit us and experience the Rossi tradition.
• •Headline: Your Project, Perfected. Expert Help is Here. Body: Feeling overwhelmed by color choices? Need the right paint for a tricky surface? At Rossi Paint Stores, our friendly experts are here to help! We make finding the perfect Benjamin Moore product easy and enjoyable, from initial idea to final coat. Let’s create something amazing together.
• •Headline: More Than Just Paint. It's a Partnership. Body: For the pros who demand the best: Rossi Paint Stores delivers. Get access to the full line of Benjamin Moore paints, contractor discounts, and reliable NYC Metro delivery. We’re committed to fair prices, ethical service, and helping your business thrive.
• •Headline: Fresh Look, Timeless Quality. Body: Discover a modern paint shopping experience rooted in decades of expertise at Rossi Paint Stores. Explore the latest color trends on rossipaint.com or visit our welcoming showrooms. We provide innovative solutions and the trusted quality of Benjamin Moore for every project.
• •Headline: Got a Tough Job? We’ve Got the Paint. Body: From high-traffic hallways needing Scuff-X to exteriors battling the elements, Rossi Paint Stores has the durable Benjamin Moore solution. Our knowledgeable team will guide you to the right specialty coating, ensuring a finish that lasts. Problem solved.