Brand Tone

Passionate, Enthusiastic, Personal, Intimate, Joyful, Optimistic, Reflective, Thoughtful, Accessible, Direct

Brand Values

• •Creativity & Individuality
• •Passion for Art
• •Joy & Emotional Resonance
• •Legacy & Connection
• •Evolution & Adaptability
• •Authenticity

Best Practices

• •Embrace 'Happy Art': Consistently use language that reflects joy, optimism, and the positive emotional impact of the art. Words like 'joy,' 'happy,' 'vibrant,' 'uplifting,' and 'wonder' should be common.
• •Share the 'Why': Weave in Ross's personal journey, his passion for creation, and his desire to evoke emotion. This adds authenticity and depth.
• •Speak from the Artist (or a Close Personal Voice): Maintain a personal, sometimes informal, yet articulate tone. If managed by someone else (like his daughter), ensure the voice still feels closely connected to Ross and his personal brand.
• •Highlight Individuality and Vision: Emphasize the unique perspective, the evolution of his style, and the aim to help viewers see things differently.
• •Be Direct and Inviting: Encourage interaction, visits to the website, and make the process of appreciating and acquiring art feel welcoming and straightforward. Use clear calls to action.

Social Perception

Respected Contemporary Artist, Individualistic & Imaginative, Inspiring & Thought-Provoking, Accessible to Collectors, Personal Connection with Audience

Copy Examples

• •Headline for New Collection: Dive into Joy: Explore the Latest 'Happy Art' from Ross Eccles – Paintings to Make Your Soul Smile.
• •About Page Snippet: From the structured lines of architecture to the boundless freedom of abstract expression, Ross Eccles invites you to share in a lifetime's passion for art. Discover works born from joy, designed to inspire.
• •Social Media Post (New Artwork): Fresh from the studio in Wicklow! 🎨 Ross has been chasing the light again. This new piece, 'Summer's Echo,' aims to bring a burst of warmth and wonder to your space. What emotions does it stir in you? #RossEcclesArt #HappyArt #ContemporaryPainting #IrishArt
• •Product Description (Print): Bring a touch of Ross Eccles's vibrant world into your home. This archival quality print captures the energetic spirit and unique vision of the original painting, 'City Rhythms.' A daily dose of colour and imagination, direct from the artist.
• •Email Newsletter Subject: A Thought from the Studio & Fresh Canvases from Ross Eccles 🎨