Brand Tone

Authentic & Passionate, Craftsman-like & Quality-Focused, Personal & Approachable, Story-Driven, Sophisticated Modern Rustic

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Customer Satisfaction & Collaboration
• •Made in the USA
• •Passion & Integrity

Best Practices

• •Tell the Story: Always weave in the narrative of the wood's origin, its history, and the journey from salvaged material to finished product. This reinforces authenticity and emotional connection.
• •Emphasize Craftsmanship & Quality: Use descriptive language that highlights the handmade nature, attention to detail, the unique characteristics of old-growth wood (e.g., tight grain, strength, patina), and traditional techniques.
• •Maintain a Personal & Passionate Voice: Let the genuine love for reclaimed wood and the founders' story shine through. Use 'we' and speak directly to the customer in an approachable yet sophisticated manner.
• •Highlight Sustainability Authentically: Clearly communicate the eco-friendly benefits of using reclaimed materials without greenwashing. Focus on conservation and giving materials a new life.
• •Balance Rustic Charm with Modern Sophistication: Ensure the language reflects the blend of vintage materials with contemporary design aesthetics. Use terms that convey both warmth/character and elegance/style.

Social Perception

High-Quality & Unique, Trustworthy & Reliable, Sustainable & Eco-Conscious Choice, Artisanal & Story-Rich, Respected in the Design Community

Copy Examples

• •Headline: More Than Wood. It's a Story Reclaimed. Body: Each beam, every plank, holds a century of history. At Ross Alan Reclaimed, we don't just craft furniture; we resurrect stories, blending timeless character with modern design. Discover the soul of authentic, American-made reclaimed wood.
• •Headline: From Historic Barns to Your Modern Home. Body: We journey to the heartland to salvage wood with a past, transforming it with passion and precision into heirloom pieces for your future. Experience the enduring beauty and sustainable craftsmanship of Ross Alan. Curated with a conscience.
• •Headline: Crafted by Hand, Cherished for Generations. Body: Our artisans meticulously work with old-growth lumber, honoring its unique grain and patina. It's not just about building furniture; it's about creating a legacy. Let us help you design a piece that speaks to you.
• •Headline: The Art of Reclaimed. The Heart of Your Home. Body: Ross Alan Reclaimed brings warmth, authenticity, and sustainable elegance to your space. Partner with us to create custom pieces that reflect your vision and our shared commitment to quality and history.
• •Headline: Vintage Wood, Modern Design. Sustainably Sourced. Body: Why choose between beauty and responsibility? With Ross Alan, you get both. Our stunning, handcrafted pieces are made from reclaimed American barn wood, ensuring every design is as unique as its story.