Brand Tone

personal, heartfelt, and community-oriented

Brand Values

• •Community Support
• •Love of Homeland
• •Artistic Authenticity
• •Connection and Storytelling

Best Practices

• •Lead with the Story: Always start with the narrative. Whether it’s the inspiration behind a piece or the story of a local business you're supporting, storytelling should be at the forefront.
• •Use "We" and "Our" to Foster Community: Frame the brand as a collective effort that includes the artist, the customer, and the community. Use inclusive language to make your audience feel part of the journey.
• •Emphasize Place and Origin: Continuously reference the North Coast of Ireland and the specific locations in the artwork. This grounds the brand in its authentic origin and reinforces its niche.
• •Be Heartfelt and Genuine: The tone should always feel like it's coming from Rosie herself. Avoid overly corporate or salesy language. Authenticity is your greatest asset.
• •Highlight the "Why" Behind the "What": Don't just sell a painting; sell the reason it was created. Talk about the charitable donations, the support for local businesses, and the love for the homeland. This communicates the brand's values and gives customers a deeper reason to purchase.

Social Perception

Rosie's Easel is perceived positively as a brand that is not only about selling art but also about making a positive impact. Customers and followers appreciate the unique artistic style of painting on maps and the stories that accompany the pieces. Testimonials and reviews often highlight the professionalism, friendliness, and immense talent of the artist. The brand is seen as an integral part of its local community, supporting and uplifting other small businesses. This has fostered a loyal following that values the brand's commitment to both art and community.

Copy Examples

• •There's a story in every cove and cliffside. This piece, 'Whispering Bay,' was inspired by early morning walks along the coast, listening to the waves tell their ancient tales. Painted on a vintage map of the area, it’s a little piece of home you can hold onto. Where does this take you? #RosiesEasel #UnlockedLandscapes #ArtOfIreland
• •Capture the heart of the Irish landscape with this stunning print from the 'Unlocked Landscapes' collection. Each brushstroke is a tribute to the resilience and beauty of our homeland, painted over a map that charts the very soul of the place. A perfect reminder of where you've been, or where you long to be.
• •From the rolling hills of Ireland to your gallery wall. Discover art that does more than just decorate. With every purchase from Rosie's Easel, you're not just buying a piece of art; you're supporting local communities and charities. Find a piece that speaks to you. Shop now.
• •A New Story from the Easel + A Gift for You Hi [Customer Name], I've just put the finishing touches on a new collection inspired by the wild, untamed beauty of the Scottish Highlands. I can't wait to share the stories behind these new map paintings with you. As a thank you for being part of this journey, enjoy 10% off your next print. Explore the new collection here.
• •Art is about connection. Connection to a place, a memory, a community. That's what I strive to capture in every piece. What place holds a special story for you? #CommunityArt #RosiesEasel #SupportLocal