Brand Tone

Warm and Friendly, Personal and Heartfelt, Playful and Charming, Professional and Quality-Oriented

Brand Values

• •Personalization and Customization
• •Quality Craftsmanship
• •Sustainability and Ethical Production
• •Customer Focus and Service
• •Family and Celebration
• •Joy and Timeless Design

Best Practices

• •Always Use Rosie's Voice (Even if Others Write): Maintain the friendly, personal "from me to you" style that Rosie herself uses. Start with warm greetings and speak directly to the customer.
• •Highlight the "Handmade" and "Heartfelt": Consistently weave in the story of craftsmanship, the personal touch, and the origin of the brand. Emphasize that items are made with care and love.
• •Balance Playfulness with Quality: While being charming and whimsical in product descriptions, ensure the underlying message of high-quality materials (sustainably sourced wood, smooth finishes) and careful craftsmanship is also present.
• •Focus on Celebration and Milestones: Connect products to the special moments they are designed for – new babies, birthdays, creating a family home. Use emotive language that resonates with these occasions.
• •Keep it Simple and Clear: While warm and descriptive, the language should remain easy to understand and genuine, reflecting the "beautifully simple decor" itself. Avoid overly complex jargon and focus on the charm and utility of the products.

Social Perception

Highly Positive, Trusted and Reliable, Creator of Special Keepsakes, Good Customer Service

Copy Examples

• •Welcome your little star with a sprinkle of handmade magic. Our personalised wooden plaques are crafted with love, right here in our Devon studio, to celebrate their oh-so-special arrival. The perfect timeless keepsake for a brand new adventure.
• •Dream big, little one! Make their space truly theirs with a beautifully crafted wooden name sign. Designed by Rosie and made with sustainable wood, it’s more than decor – it’s a little piece of love for their happy haven.
• •Let the cake do the talking (almost!). Our custom cake toppers add that perfect, playful touch to their big day. Instagrammable style, 100% calorie-free, and made to make memories!
• •Creating a cosy corner for your little dreamer? ✨ Our Scandinavian-inspired wooden decor brings warmth, charm, and a personal touch to every nursery. P.S. How adorable are those tiny toes peeking in? #RosieMeringue #NurseryDecor #HandmadeWithLove #KidsRoomInspo
• •Hello lovely people! Rosie here, with some exciting news fresh from our Devon workshop! We've been busy sanding, shaping, and dreaming up new ways to bring a little extra joy to your homes. Discover our latest collection of handcrafted wooden treasures – designed to make every moment a little more special. P.S. Your home (and your little ones) will thank you!