Brand Tone

Sentimental, Caring, Creative, personal, approachable, empathetic, and respectful.

Brand Values

• •Preserving Memories
• •Personal Connection & Empathy
• •Creativity and Craftsmanship
• •Community and Support

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's emotional needs, whether it's the joy of a wedding or the grief of a loss. Use soft, caring, and respectful language.
• •Tell the Story: Every piece has a story. Share the "why" behind your creations, especially the preservation pieces. This builds a deeper connection than just listing product features.
• •Use "I" and "We" to Build Connection: As a small business run by a single creator, using a personal voice ("I was honored to make this...") makes the brand feel authentic and approachable.
• •Embrace the "Handmade" Narrative: Consistently use words like "handcrafted," "unique," "one-of-a-kind," and "made with love" to reinforce the value of your craftsmanship and differentiate from mass-produced items.
• •Segment Your Voice for Your Audience: While the core values remain, slightly adapt the tone for different products. Keep it sentimental and empathetic for preservation, but shift to supportive and practical ("From a teacher to teachers") when marketing educational resources. This shows you understand the specific mindset of each customer group.

Social Perception

Rosie Jay Designs is perceived as a trustworthy and high-quality small business that creates deeply meaningful products. Customers see the brand as more than just a retailer; it is a service that provides sentimental value and comfort. The teacher-focused products are viewed as practical, cute, and helpful by the educational community. The overall perception is that of a skilled, empathetic creator who delivers beautiful, personalized items.

Copy Examples

• •Some moments are too precious to fade. ✨ We carefully preserved every petal from this beautiful wedding bouquet, turning a fleeting memory into a timeless treasure they can hold forever. Let us help you keep your most cherished moments close. #FloralPreservation #WeddingKeepsake #HandmadeWithLove #RosieJayDesigns
• •From one teacher to another, I know how much a little organization helps! 🍎 Our editable classroom labels aren't just cute—they're designed to make your life easier and your classroom brighter. Shop the collection on our site or on TPT! #TeacherLife #ClassroomOrganization #AussieTeachers #RosieJayDesigns
• •Meet 'The Amelia'—as unique as you are. Handcrafted with delicate details and a touch of sparkle, these lightweight resin dangles are designed to make a statement. Perfect for adding a pop of handmade charm to your day. Each pair is one-of-a-kind.
• •This isn't just a rose. It's a final gift, a cherished memory, a symbol of a life loved. It was an honor to preserve this for the family, creating a tangible piece to remember their beloved husband and father. Moments like these are why I do what I do. ❤️ #LovingMemories #FuneralFlowers #ResinArt #Keepsake
• •Looking for a truly meaningful gift? Instead of flowers that wilt, give a memory that lasts forever. Our floral preservation service captures the beauty of special occasions—birthdays, anniversaries, or memorials—in a stunning, handcrafted piece of art. Explore our gallery to see how we can help you tell your story.