Brand Tone

personal, authentic, and playful

Brand Values

• •Authenticity & Personality
• •Family & Connection
• •Creativity & Unique Design
• •Quality & Affordability
• •Sustainability & Ethical Practices
• •Empowerment & Self-Expression

Best Practices

• •Embrace the Sisterly Voice: Write as if you're talking to a friend. Keep the language warm, approachable, and occasionally inject playful or personal anecdotes, reflecting the founders' relationship.
• •Highlight Uniqueness and Creativity: Consistently emphasize the hand-drawn prints and the artistic vision behind the designs. Use descriptive and evocative language to paint a picture of the "Rosie universe."
• •Be Transparent and Authentic: Share behind-the-scenes moments, talk about the design inspiration, and be open about the brand's journey, including sustainability efforts. Avoid overly corporate or impersonal language.
• •Foster Community: Encourage interaction by asking questions, inviting customers to share their experiences, and celebrating the "Rosie family." Use inclusive language.
• •Maintain a Playful Elegance: Balance the fun and playful elements with the inherent elegance of the designs. The copy should reflect a brand that is creative and joyful, yet sophisticated and mindful of quality.

Social Perception

Customers and the public generally perceive Rosie Antwerp as a unique and creative brand with a strong personal touch. The direct involvement of the founding sisters in their social media and brand storytelling resonates well, making the brand feel relatable and authentic.

Copy Examples

• •Spotted: Sister Marie rocking our latest hand-painted print! We design clothes we genuinely love to live in – and we think you will too. ✨ #RosieAntwerp #WearableArt #SisterStyle
• •From our Antwerp studio to your wardrobe – each Rosie piece is a little bit of our world, made with love and a sprinkle of playfulness. What adventures will you take yours on? #RosieUniverse #HandmadeWithLove
• •We believe fashion should feel good, inside and out. That's why we're always exploring more sustainable ways to bring our colorful dreams to life. Join our journey! 🌿💖 #SustainableStyle #RosieCares
• •Behind the seams: a sneak peek into our design process! It usually involves lots of laughter, too much coffee, and our furry friends 'supervising'. 😉 #RosieAntwerp #CreativeChaos #AuthenticFashion
• •Inspired by family, friendship, and all the beautiful emotions in between. Our clothes are more than just fabric; they're stories waiting to be worn. What's your Rosie story? #ShareYourRosie #CommunityLove