Brand Tone

Elegant & Sophisticated, Warm & Meaningful, Quality-Conscious & Craft-Oriented, Modern & Timeless

Brand Values

• •Family & Meaningful Connections
• •Quality & Craftsmanship
• •Elegance & Style
• •Comfort & Durability
• •Enhancing Experiences
• •Customer Focus
• •Sustainability

Best Practices

• •Emphasize 'Family & Connection': Consistently weave in language that evokes warmth, shared experiences, and the sentimental value behind the brand's inspiration. Use words like 'cherished moments,' 'togetherness,' 'love,' and 'connection'.
• •Highlight 'Craftsmanship & Quality': Use descriptive words that convey meticulous attention to detail, premium materials (e.g., 'handcrafted,' 'Italian acetate,' 'exquisite,' 'durable'), and the skill involved in creating the eyewear.
• •Maintain an 'Elegant & Sophisticated' Voice: Choose refined language. Focus on terms like 'timeless design,' 'effortless elegance,' 'luxury,' and 'sophistication' to describe the aesthetic and feel of the products.
• •Showcase 'Style & Functionality': Balance the aesthetic appeal with practical benefits. Talk about how the eyewear complements personal style while also offering features like comfort, lightweight design, UV protection, and suitability for various face shapes.
• •Be 'Authentic & Personal': Continue to share the brand story. The narrative of being inspired by the founder's daughter is a strong differentiator; keep this personal touch in 'About Us' sections, social media, and even product descriptions where appropriate.

Social Perception

Positive Association with Craftsmanship and Quality, Family-Oriented and Sentimental, Stylish and Modern, Good for Asian Fit, Influencer Approved

Copy Examples

• •Rosie Allan: Crafted for connection. Our exquisite eyewear blends timeless elegance with the warmth of shared moments. See the beauty in every memory.
• •Experience the art of seeing. Meticulously handcrafted from the finest Italian acetate, Rosie Allan frames offer unparalleled comfort and enduring style. It's not just eyewear, it's a piece of you.
• •Sunny Days, Rosie Allan Shades. From family adventures to quiet reflections, carry your cherished moments in style. Discover luxury design that feels like home.
• •Modern designs, timeless appeal. Rosie Allan eyewear is thoughtfully created for your everyday, enhancing your look and protecting your vision. Explore our collection, including eco-conscious Bio-Acetate.
• •More than an accessory, it's a feeling. Rosie Allan eyewear is born from a love for family and a passion for craftsmanship. Embrace elegance that tells your story.