Brand Tone

Empowering, Personal, and Promotional

Brand Values

• •Inclusivity and Diversity
• •Quality and Efficacy
• •Empowerment
• •Affordable Luxury
• •Authenticity

Best Practices

• •Consistently use core benefit-driven keywords like 'flawless,' 'glow,' 'confidence,' and 'natural look' across all marketing channels to reinforce the brand's primary promise.
• •When promoting sales, frame them as an opportunity to access 'affordable luxury' or 'top-tier beauty,' rather than just deep discounts, to preserve the premium perception while driving sales.
• •Regularly reference the founder's expertise and personal journey in social media posts, emails, and ads to humanize the brand and build trust.
• •Go beyond just stating 'for all skin tones.' Actively feature user-generated content and brand photos with a wide range of ethnicities, ages, and skin types to amplify inclusivity visually and verbally.
• •Ensure the brand voice is consistent everywhere, from the website to customer service emails. Every interaction should make the customer feel seen, valued, and confident.

Social Perception

Customers perceive Rosiannas Cosmetics products, especially the foundation, as being of exceptional quality, often comparing them favorably to other products. The brand is seen as delivering on its promise of a 'flawless' and natural look that is both long-lasting and lightweight. There is strong appreciation for the value proposition – customers feel they are receiving a luxury, high-performance product at an affordable price. The personal touch of the founder appears to resonate, fostering trust in the brand.

Copy Examples

• •Your beauty is your story. Your confidence is your power. Our Flawless Finish Foundation isn't about covering up, it's about revealing the glow that's already there. Made for every skin tone, because beauty is for everyone. #RosiannasGlow #ConfidenceInA Bottle
• •After 12 years as a pro makeup artist, I wanted to create a foundation that did it all: full coverage that feels like nothing, a natural finish that lasts, and a formula that's easy for anyone to use. Stop worrying about touch-ups and start glowing with confidence. Try the foundation everyone is talking about!
• •Affordable Luxury, Unforgettable Glow. Your perfect shade is waiting. For a limited time, buy one Flawless Finish Foundation and get a second for 20% off. Build your perfect kit today.
• •At Rosiannas Cosmetics, we believe beauty has no boundaries. We exist to create a world of beauty for all of us. That's why our signature foundation was crafted for every skin tone. Find your perfect match and discover the soft, natural, and flawless look you deserve.
• •Get the shine you want and the hydration you need. Our Plumping Liquid Lipgloss delivers a fuller-looking pout without the stickiness. Its long-lasting formula keeps your lips moisturized and vibrant for hours. Just one swipe for a look that’s effortlessly you.