Brand Tone

Elegant & Aspirational, Appreciative & Respectful (of Heritage), Informative & Helpful, Celebratory, Feminine & Empowering

Brand Values

• •Celebration of Indian Heritage & Craftsmanship
• •Quality
• •Customer Satisfaction
• •Elegance & Timeless Style
• •Empowerment through Fashion
• •Accessibility

Best Practices

• •Emphasize Heritage and Craftsmanship: Use descriptive language that highlights the traditional techniques, fabrics, and artisan skills involved (e.g., "hand-embroidered," "traditionally woven," "heritage motifs"). Tell stories where possible.
• •Maintain an Elegant and Aspirational Voice: Choose words that evoke sophistication, beauty, and grace (e.g., "exquisite," "radiant," "timeless," "graceful"). Avoid overly casual slang or overly technical jargon.
• •Focus on the Emotional Connection: Connect the clothing to the feelings and experiences it evokes – celebration, confidence, tradition, joy. Frame products around occasions and how they make the wearer feel.
• •Be Visually Descriptive: Since fashion is visual, your words should paint a picture. Describe colors, textures, drape, and details in a way that complements the product imagery.
• •Ensure Consistency Across Platforms: While the format might change (e.g., shorter captions on Instagram, longer descriptions on the website), the core tone, values, and key messaging points should remain consistent, reinforcing the brand identity at every touchpoint. Regularly review content to ensure alignment.

Social Perception

A provider of beautiful and diverse Indian ethnic wear, A brand that values traditional aesthetics, A reliable source for occasion wear, Reasonably responsive, Visually appealing

Copy Examples

• •Instagram Post (New Saree Collection): Drape yourself in a legacy of elegance. Our new collection of handcrafted sarees whispers tales of tradition, woven with threads of contemporary grace. Discover the artistry, feel the luxury. ✨ #RoshniBoutique #SareeLove #EthnicWear #IndianHeritage #NewCollection
• •Facebook Ad (Festive Lehenga): Let your celebration shine as bright as you do! ✨ Roshni Boutique presents its stunning festive lehenga collection – intricate designs, vibrant hues, and the promise of unforgettable moments. Shop now and be the light of every occasion. Link in bio! #RoshniBoutique #FestiveWear #LehengaCholi #IndianFashion #CelebrateInStyle
• •Website Banner (General Brand Message): Roshni Boutique: Where Timeless Tradition Meets Modern Elegance. Explore exquisite Indian ethnic wear, crafted with passion and designed to empower your unique style. Quality you can feel, beauty you will cherish.
• •YouTube Video Description (Kurti Haul): Discover everyday elegance with Roshni Boutique's latest Kurti collection! From vibrant prints to subtle embroideries, find the perfect piece to express your style and comfort. Watch now to see our favorites and find yours! Shop the collection: [Link] #RoshniBoutique #KurtiLove #IndianEthnicWear #CasualElegance #FashionHaul
• •Email Newsletter Subject Line (Promotional): An Ode to Craftsmanship: Special Offer Inside from Roshni Boutique! *(Email Body Snippet):* Dear [Customer Name], At Roshni Boutique, we believe every garment tells a story. This week, we invite you to explore pieces rich in heritage and artistry with an exclusive [discount/offer] on our handpicked selections...