Brand Tone

Sophisticated, Aspirational, and Authoritative

Brand Values

• •Quality
• •Elegance
• •Expertise

Best Practices

• •Always Use Elegant Language: Avoid slang or overly casual phrases. Stick to a vocabulary that reflects sophistication and quality. Words like "elevate," "exquisite," "curated," and "timeless" should be staples.
• •Focus on the Lifestyle, Not Just the Product: Sell the dream. Instead of just listing product features, describe the experience and atmosphere the furniture helps to create—a cozy evening, a stylish dinner party, a serene living space.
• •Maintain a Consistent Visual Aesthetic: The high-quality, clean, and well-lit imagery is just as important as the text. All visuals should align with the brand's luxurious and aspirational identity.
• •Be an Authority, but Remain Approachable: While positioning the brand as an expert, ensure the tone doesn't become alienating. Use inviting language in calls to action, like "Visit us," "Let's create," and "We are here to help."
• •Ensure Consistency Across All Platforms: Whether it's a website product description, an Instagram caption, or a response to a customer query, the tone should be uniform. This builds a strong, recognizable brand identity that customers can trust.

Social Perception

A Premium and Trustworthy Retailer.

Copy Examples

• •Sink into unparalleled comfort and style. Our new sofa collection has arrived, blending timeless design with luxurious materials. The centerpiece your living room has been waiting for. Explore the collection via the link in our bio. #RosheGallery #LuxuryLiving #DesignerFurniture
• •Your vision, brought to life. Our expert interior designers are here to help you transform your space. From a single room refresh to a complete home makeover, we tailor our services to your unique style. Book a consultation today and let's create something beautiful together. #InteriorDesign #HomeDecor #MelbourneDesign
• •An invitation to inspiration. Join us at our Richmond showroom this weekend to experience our latest arrivals. Discover unique pieces and enjoy exclusive offers, available for a limited time. Elevate your home with Roshe Gallery. #FurnitureEvent #HomeInspo #ShopLocalMelbourne
• •Gather in style. The 'Aya' dining table, with its sleek lines and refined finish, is designed for memorable moments. Crafted from the finest materials, it's more than just a table—it's the heart of your home. #DiningTable #EntertainingInStyle #QualityCraftsmanship
• •From bland to breathtaking. ✨ Watch how we transformed this space with a few key pieces. Where furniture meets luxury. #HomeMakeover #BeforeAndAfter #LuxuryFurniture #RosheGallery