Brand Tone

Elegant, Luxurious, Artistic, Bespoke, Natural, Sustainable, Approachable Sophistication

Brand Values

• •Craftsmanship & Quality
• •Sustainability
• •Unique Design & Innovation
• •Customer Collaboration & Personalization
• •Artistic Integrity

Best Practices

• •Emphasize "Elegant Sustainability": Always weave in the dual message of luxury/elegance and the brand's commitment to sustainable practices and natural materials. Use phrases like "consciously crafted," "earth-derived materials," or "sustainably sourced."
• •Highlight "Functional Art" & Craftsmanship: Use descriptive language that evokes artistry, meticulous detail, and the handmade nature of the products. Words like "artisan," "bespoke," "handcrafted," "sculpted," and "one-of-a-kind" reinforce this.
• •Maintain a Sophisticated yet Approachable Voice: The tone should be refined and aspirational, but also warm and inviting, reflecting the "Charleston meets Venice Beach" aesthetic. Avoid overly technical jargon unless speaking to a trade audience.
• •Tell a Story of Inspiration: Connect the designs to inspirations like travel, nature, and the founder's artistic background. This adds depth and emotional connection to the brand narrative.
• •Focus on Customization and Personal Connection: Regularly remind the audience of the bespoke options and the ability to co-create pieces. Use phrases that invite collaboration, such as "design your own," "share your vision," or "let's create together."

Social Perception

High-End & Designer, Unique & Artistic, Associated with Quality Craftsmanship, Aspirational, Specialized & Niche

Copy Examples

• •Headline: Illuminate Your Story. Discover Ro Sham Beaux. Body: More than just lighting, it's functional art, handcrafted to reflect your unique vision. Explore our bespoke collections and let us co-create pieces that tell your story with elegant sustainability. #RoShamBeaux #LuxuryLighting #HandmadeHome
• •Headline: Where Craftsmanship Meets Coastal Charm. Body: Inspired by the laid-back elegance of Venice Beach and the timeless grace of Charleston, Ro Sham Beaux brings you lighting and furniture that's both sophisticated and soulfully designed. Experience the art of natural materials. #ArtisanMade #CoastalLiving #SustainableDesign
• •Headline: The Soul of Your Space: Bespoke Lighting by Ro Sham Beaux. Body: We believe lighting is the jewelry of the home. Let our artisans craft a statement piece that's uniquely yours, blending natural elements with enduring style. From recycled glass beads to hand-wrapped hemp, every detail matters. #CustomDesign #HomeDecor #ElegantSustainability
• •Headline: Sustainable Luxury, Artfully Designed. Body: At Ro Sham Beaux, we pair uncompromising craftsmanship with a commitment to the earth. Discover lighting and furniture made from recycled and natural materials, designed to bring lasting beauty and a touch of artistry to your interiors. #EcoChic #FunctionalArt #RoShamBeauxStyle
• •Headline: Curate a Home that Inspires. Body: From striking beaded chandeliers to unique, handcrafted furniture, Ro Sham Beaux offers pieces that transform a house into a haven. Explore our collections and experience the fusion of high design and natural allure. Your vision, our craftsmanship. #InteriorDesignInspo #LuxuryFurniture #HandcraftedLuxury