Brand Tone

Bohemian & Playful, Elegant & Sophisticated, Worldly & Cultured, Relaxed & Effortless, Joyful & Whimsical

Brand Values

• •Artisanship & Craftsmanship
• •Quality Materials
• •Cultural Appreciation & Wanderlust
• •Style & Individuality
• •Joy & Ease
• •Family

Best Practices

• •Embrace Storytelling: Weave narratives of travel, artisan collaboration, and cultural inspiration into product descriptions and social media posts. Connect the clothing to experiences and emotions.
• •Use Evocative and Sensory Language: Employ words that paint a picture of the "globetrotting lifestyle," the feel of "delightful fabrications," and the visual appeal of "playful prints" and "vibrant colors."
• •Maintain an Optimistic and Joyful Voice: Focus on the happiness, ease, and confidence the clothes can bring. Keep the tone light, spirited, and slightly whimsical where appropriate.
• •Highlight Artisanship and Uniqueness: Consistently mention the hand block prints, the work with artisans, and the "one-of-a-kind vision" to reinforce the brand's unique selling propositions.
• •Balance Elegance with Playfulness: While the brand has a sophisticated side ("luxury travel wear"), don't lose the "playful" and "boho" elements. The copy should feel approachable and spirited, not stiff or overly formal. Ensure visuals and text work together to convey this balance.

Social Perception

Niche & Boutique, Mid-Range to Upper Mid-Range, Stylish & Unique Prints, Generally Positive, Room for Improvement, Associated with Travel and Leisure

Copy Examples

• •Headline: Wander into Wonder. Our new collection, inspired by the vibrant heart of [Destination], is here to turn your everyday into an adventure. Body: Crafted with artisanal care and breezy fabrics, each piece tells a story of faraway lands and sun-drenched days. Discover playful prints and effortlessly chic styles that bring joy to your journey. #RosGarden #WanderlustStyle #ArtisanMade
• •Headline: Effortless Elegance, Crafted by Hand. Body: Ro's Garden brings you signature hand block prints from India and Peru, designed for the modern globetrotter. Feel the whisper of adventure in every thread. Perfect for your next escape or simply elevating your daily glow. #LuxuryTravelWear #Handcrafted #BohoChic
• •Headline: Wrap Yourself in Joy. (And Pima Cotton!) Body: From playful daytime dresses to the softest pima cotton pajamas for the whole family. Ro's Garden is about finding beauty and comfort in every moment. Because life’s too short for anything less than delightful. #PimaCotton #FamilyStyle #EverydayLuxury
• •Headline: Prints with Personality. Styles with Soul. Body: Dive into a world of color and culture with Ro's Garden. Our unique designs, born from a passion for discovery, are made to make you feel effortlessly beautiful and uniquely you. What story will your Ro's Garden piece tell? #SignaturePrints #CultureAndStyle #JoyfulDressing
• •Headline: From Jaipur with Love: The Art of the Block Print. Body: Each Ro's Garden piece carries the touch of artisans who've perfected their craft over generations. Experience the beauty of hand block printing and the effortless style it brings to our latest collection of dresses, tunics, and kaftans. #ArtisanalFashion #BlockPrint #WearableArt