Brand Tone

Personal, heartfelt, informal, emotional, grateful, and passionate.

Brand Values

• •Authenticity
• •Handmade Craftsmanship
• •Personal Connection

Best Practices

• •Always Use "I" and "You": The brand's strength is its personal connection. Using first-person ("I," "my") and second-person ("you," "your") pronouns maintains this intimate, one-on-one conversation.
• •Tell the Story of the Hands: Consistently refer to the handmade nature of the products. Use phrases like "from my hands to yours," "shaped by hand," and "perfectly imperfect" to reinforce the value of craftsmanship.
• •Lead with Emotion, Support with Detail: Start with the feeling (e.g., "cozy mornings," "a little bit of joy"), then provide the practical details (e.g., capacity, care instructions).
• •Express Gratitude: The founder's journey is fueled by customer support. Regularly include phrases like "Thank you for being here" or "I'm so happy you found my page" to make customers feel valued and part of the brand's success.
• •Maintain a Consistent Visual and Textual Aesthetic: The simple, heartfelt, and slightly whimsical tone of the copy should match the visual presentation of the products. The photography, website design, and text should all feel like they come from the same authentic source.

Social Perception

Perceived as niche, exclusive, special, high-demand, and a source of unique, artisan-made goods with a personal story.

Copy Examples

• •From my hands to yours. Mug with a story. From my hands to yours. ♡ I poured so much love into this new design, and I can’t believe it’s finally ready for you. Each one is a little bit different, just like the hands that will hold it. Hope it makes your morning brew taste even better. Available on the website this Friday at 6 PM AEST! #roseyceramics #handmademug #ceramicslove
• •The 'good day mug' is more than just a cup; it's a little piece of my studio, made just for you. Each mug is hand-built and painted by me on the Central Coast of Australia, so no two are exactly alike. Embrace the tiny imperfections that make it yours. It holds about 250ml of your favorite drink and prefers a gentle hand wash to stay beautiful. Thank you for letting me make something special for you.
• •It all started with a wild idea for a bridesmaid gift. With zero experience but a lot of heart, I dove into the world of clay. The response was bigger than I ever imagined, and *rosey ceramics* was born. There’s something magical about knowing a piece I shaped is now part of your daily routine. Thank you for being here and following my journey.
• •They're back! (for a little while) Hi lovely! Just a little note to let you know that a small batch of your favorite mugs is back on the website. I’ve been working away in the studio to get these ready and I'm so excited to send them off to their new homes. Thanks for your patience and for loving these ceramics as much as I love making them.
• •Your new favorite mug is waiting. Tired of mass-produced? At *rosey ceramics*, every piece is handmade with love, from my small Aussie studio to your kitchen table. Discover a mug with a story. Shop the collection.