Brand Tone

Friendly, Relatable, Appreciative, Community-Focused, Enthusiastic, and Transparent

Brand Values

• •Family
• •Customer Connection/Community
• •Handmade/Small Business Ethos
• •Comfort and Beauty for Everyday Women
• •Resilience and Gratitude

Best Practices

• •Create a Simple Brand Voice Guide: Even a one-page document outlining key tone words (e.g., "Friendly," "Appreciative," "Relatable," "Slightly Playful"), "words we use," and "words we avoid" can ensure consistency across all communications.
• •Always Prioritize the Customer "Family" Angle: Frame communications as if speaking to a friend or a valued member of an inclusive community. Use inclusive language like "y'all," "we," "our community."
• •Be Authentic and Transparent (When Appropriate): Continue sharing glimpses into the small business journey. This builds trust and reinforces the relatable tone. Customers have responded well to this authenticity.
• •Inject Personality and Enthusiasm: Let genuine passion for the products and the business shine through in descriptions, posts, and videos. Use emojis where appropriate to convey emotion.
• •Engage and Respond in the Brand Voice: When replying to comments, messages, or reviews, maintain the established friendly, appreciative, and helpful tone. Thank customers for their support regularly.

Social Perception

Supportive Customer Base, Seen as a Small, Personal Business, Appreciation for Product Style (Western Boutique)

Copy Examples

• •Y'all, you are NOT ready for this! 😍 Our latest [Product Type, e.g., handmade keychain] just dropped, and it’s giving all the [Adjective, e.g., sassy, cozy, sparkle] vibes! ✨ We poured so much love into this design, thinking of our amazing Rose with Grace family. Snag yours before they’re gone – you know how fast these beauties fly! Link in bio to shop! #RoseWithGrace #ShopSmall #NewCollection #[RelevantStyleHashtag]
• •Just wanted to send a HUGE thank you from the bottom of my heart! ❤️ Seeing your orders come through and your lovely comments truly makes my day (and keeps this little dream alive!). Our Rose with Grace community is everything! Feeling so much gratitude for every single one of you. Let me know what you're loving lately! 👇 #RWGFam #GratefulHeart #SmallBizLove
• •Whew! Packing day is in full swing here at Rose with Grace HQ (aka my happy chaos corner! 😂). Just fueled by coffee and your amazing support! Every order is like sending a little piece of joy out into the world. Thank you for keeping me busy! Who’s excited to get their goodies?! 📦💕 #OrderPacking #SmallBusinessLife #FueledByYou
• •Welcome to the Rose with Grace Family! ✨ Your home for [Main Product Category 1, e.g., unique graphic tees] and [Main Product Category 2, e.g., handcrafted accessories] made with love. We're so happy you're here!
• •Unleash your inner cowgirl with our '[Product Name]' tee! 🌵 Designed for comfort and a whole lotta sass, this tee is perfect for [Occasion/Use]. We believe your style should be as unique as you are, and this piece is a little reminder to always walk with grace (and a bit of grit!). Lovingly [made/designed] for our amazing customers. #WesternStyle #GraphicTee #RoseWithGraceStyle