Brand Tone

Romantic, Feminine, Effortless, Chic, Intimate, Quietly Sexy, Joyful, Nostalgic, Authentic, Personal

Brand Values

• •Comfort & Beauty: Creating pieces that make the wearer feel both comfortable and beautiful.
• •Quality & Thoughtful Design: Simple, pared-down, and eloquent pieces with attention to detail, like specific prints and soft fabrics.
• •Joy & Passion: The brand is explicitly stated to be a passion project focused on creating and finding joy.
• •Exclusivity & Specialness: Achieved through small production runs and the idea that once pieces are sold out, they are gone.
• •Authenticity & Inclusivity: A desire to create a community around pieces they genuinely love and that they hope 'everybody wants to wear.'

Best Practices

• •Embrace Evocative Language: Use words that appeal to the senses and emotions, aligning with 'romantic,' 'soft,' and 'joyful' (e.g., 'whispers,' 'spun,' 'gentlest,' 'flutter,' 'embrace').
• •Maintain a Personal & Authentic Voice: Write as if speaking to a friend, sharing something genuinely loved, reflecting the founders' passion project ethos. Use 'we' and 'you' to create a connection.
• •Focus on the Feeling, Not Just the Feature: Describe how the garments make the wearer feel (beautiful, comfortable, open, quietly sexy) rather than just listing fabric content or design elements.
• •Keep it Elegant & Concise: Reflect the 'simple, pared-down, and eloquent' nature of the brand in the copy. Avoid overly technical jargon or cluttered sentences.
• •Incorporate Storytelling: Weave in the brand’s origin, the founders' vision, and the idea of creating special, limited pieces to enhance the sense of exclusivity and connection.

Social Perception

Niche, Desirable, Founder-Driven, Authentic, Stylish, On-Trend (with a timeless quality), Aspirational yet Accessible

Copy Examples

• •Instagram Post (Image: A close-up of the 'Starry Nights Camisole'): Whispers of starlight, spun into the softest knit. Our Starry Nights Camisole, for moments that feel like magic. ✨ #RosetteNYC #QuietLuxury #FeminineTouch
• •Product Page (For a floral cardigan): Drape yourself in a garden of dreams. Our [Print Name] Cardigan is crafted from the gentlest pointelle, designed to be that perfect layer of effortless chic, whether you're lost in a book or out chasing the city lights. Feel beautiful, feel soft, feel you. #RosetteEveryday #ModernRomance
• •Email Newsletter Subject Line: Just In: Pieces to Make Your Heart Flutter 🌷 (Body Snippet): Hello beautiful, discover our latest arrivals – timeless essentials designed with love and a touch of quiet allure. Perfect camisoles and cardigans that feel like a second skin, because comfort and elegance should always go hand-in-hand. Explore the new collection at ROSETTE NYC.
• •Brand Story Snippet (for 'About Us' page or a feature): ROSETTE NYC began with a simple question: what do we truly want to wear? The answer blossomed into a collection of perfect, pared-down pieces. Romantic camisoles, eloquent cardigans, and delicate underwear that make you feel effortlessly beautiful, soft, and open. It’s more than clothing; it’s a feeling. #WearYourJoy
• •Targeted Ad (Image: Lifestyle shot of someone lounging comfortably in a Rosette set): Your everyday sanctuary. ✨ Experience the soft embrace of ROSETTE NYC. Effortlessly chic, endlessly comfortable. Shop our signature camisoles and cardigans – designed for your most joyful moments. #ComfortInStyle #RosetteNYC