Brand Tone

Empowering & Normalizing, Playful & Trendy, Sensual & Elegant, Informative & Reassuring, Direct & Unapologetic

Brand Values

• •Pleasure & Satisfaction
• •Innovation & Quality
• •Self-Exploration & Empowerment
• •Discretion & Trust
• •Customer Focus
• •Accessibility & Inclusivity

Best Practices

• •Embrace Empowerment: Use language that is confident, uplifting, and normalizes sexual pleasure and self-exploration. Avoid shame-based or overly clinical terms. Focus on joy, wellness, and self-discovery.
• •Balance Elegance with Directness: Maintain a sophisticated and sensual aesthetic in visuals and descriptions, but don't shy away from clearly communicating the product's purpose and benefits in a direct, unapologetic manner.
• •Stay Playful and Relatable (especially on social media): Incorporate the fun, trendy, and meme-worthy aspects that made the Rose Toy famous, particularly on platforms like TikTok and Instagram. Use humor appropriately to connect with the audience.
• •Educate and Reassure: Consistently highlight product quality, body-safe materials, innovative features, and discreet purchasing processes to build trust and address potential customer concerns.
• •Focus on the Experience: Describe not just the features, but the sensations, emotions, and transformative experiences the products can offer (e.g., relaxation, confidence, intense pleasure, self-connection).

Social Perception

Viral & Trendy, Effective & Life-Changing (for many), Aesthetically Pleasing & Discreet, Empowering Tool for Sexual Wellness, Mixed Reviews on Quality/Price for Some, Symbol of Destigmatization

Copy Examples

• •Headline: Unlock Your Bliss. Discover the Rose Toy. Body: Experience the sensation that has everyone talking. Our patented Rose Toy, crafted from silky, body-safe silicone, uses revolutionary air-suction technology to bring you to new heights of pleasure. It’s more than a toy; it’s your permission to prioritize joy. Discreet shipping, always. Call to Action: Shop the Original Rose Now.
• •Headline: Self-Care Just Got a Whole Lot More Satisfying. Body: Redefine your wellness routine with the elegant Rose Toy. Designed for your ultimate pleasure and empowerment, its gentle curves and powerful pulsations are your secret to unlocking deep relaxation and confidence. Embrace the beauty of you. Call to Action: Explore Sensual Wellness.
• •Headline: Viral Sensation. Real Pleasure. Body: You’ve seen the TikToks, now feel the magic. The authentic Rose Toy delivers on the hype with its unique design and 10 intense suction modes. Ready for an experience that leaves you breathless? Call to Action: Get Your Rose Today!
• •Headline: Elegance Meets Ecstasy. Body: Why choose between beauty and power? The Rose Toy offers both. Its stunning floral design is matched by innovative pleasure technology, crafted for your deepest desires. It’s time to indulge. Call to Action: Discover True Indulgence.
• •Headline: Your Pleasure, Your Rules. Beautifully Delivered. Body: At Rosetoylife, we believe in celebrating your unique desires. Our collection, headlined by the iconic Rose Toy, is designed with your satisfaction and empowerment in mind. Explore a world of sensation, delivered discreetly to your door. Call to Action: Find Your Perfect Bloom.