Brand Tone

Aspirational, playful, and celebratory. Friendly and accessible, witty and fun, focusing on the experience of drinking wine to convey a feeling of inclusive fun and affordable luxury.

Brand Values

• •Lifestyle & Experience
• •Celebration of Friendship & Connection
• •Accessibility & Fun
• •Aesthetic & Quality
• •Modernity & Trend-Awareness

Best Practices

• •Lead with the Experience, Not the Product: Always frame the copy around the feeling or the moment the wine creates. The wine is the key to the experience, not just a beverage.
• •Use Playful and Witty Language: Incorporate clever puns, witty taglines, and celebratory phrases. Keep the tone light and fun, avoiding overly technical or snobbish wine terminology.
• •Speak the Language of Celebration and Gifting: Position products as solutions for celebrations and social connections. Use direct calls-to-action that encourage sharing and gifting.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure the copy's tone (playful, aspirational) always matches the brand's visual identity (bright, clean, stylish).
• •Engage with the Community: Actively encourage user-generated content and interaction. Use inclusive language and ask questions to foster a sense of community.

Social Perception

A chic, trendy, and go-to brand for modern rosé lovers, particularly women. Perceived as an ideal source for gifts and a fun, reliable choice for those who enjoy the lifestyle associated with rosé wine.

Copy Examples

• •Your weekend is calling. That 'Friday feeling' is now available by the bottle. Tag the friend you're sharing a glass with tonight. #RoseToday #ItsALifestyle
• •The perfect gift doesn't exist... oh wait. Stop the endless search. From birthdays to 'just because,' our curated rosé gift boxes say it all. Thoughtful, chic, and ready to celebrate. Shop the collection now for delivery in NL & BE.
• •Sip, Sip, Hooray! Summer is here. Meet your new favorite partner for sun-drenched days and warm nights. With hints of fresh berries and a crisp finish, this is more than just a wine it's the official taste of summer. Best served chilled, with a side of good company.
• •Inside: Plans for your long weekend. Hint: It's pink, bubbly, and arrives before the party starts.
• •Don't just drink it. Live it. Elevate your rosé ritual with our "La Vie en Rosé" glasses and chic lifestyle accessories. Because every sip should be an experience.