Brand Tone

friendly, aspirational, and community-focused

Brand Values

• •Beauty and Timelessness
• •Quality and Curation
• •Community
• •Customer Experience
• •Family-Owned Australian Business

Best Practices

• •Emphasize "Beautiful" and "Timeless": Consistently use words that evoke elegance, quality, and enduring style in product descriptions and marketing materials.
• •Maintain a Friendly and Welcoming Voice: Whether online or in print, ensure the language is approachable, warm, and inviting, reflecting the in-store experience.
• •Highlight Curation and Uniqueness: Stress that products are carefully selected and offer something special that customers won't find everywhere.
• •Foster a Sense of Community: Engage with followers on social media, use inclusive language ("our community," "we love"), and share customer experiences when appropriate.
• •Showcase the Australian, Family-Owned Aspect: Subtly weave in the brand's heritage, as this resonates with customers who value supporting local and family-run businesses.

Social Perception

Customers and the public generally perceive Rose St. Trading Co. as a destination for high-quality, stylish, and unique homewares, fashion, and gifts. They are seen as a place to find "beautiful things" and a brand that embodies a certain desirable lifestyle. The focus on community and a friendly atmosphere contributes to a positive perception. Their online presence, particularly the success of their e-commerce store, indicates a positive adaptation to modern retail trends.

Copy Examples

• •Discover timeless elegance for your home and wardrobe. Explore the curated collection at Rose St. Trading Co., where every piece tells a story.
• •Join our incredible community of style lovers! Follow us @rosesttradingco for daily inspiration, new arrivals, and a peek behind the scenes at your favourite Aussie emporium.
• •Looking for that perfect gift? From handcrafted jewelry to luxurious homewares, find something truly special at Rose St. Trading Co. Beautifully chosen, beautifully given.
• •Step into a world of curated beauty. Our Armadale flagship store and online emporium are brimming with the latest fashion, stunning artwork, and unique treasures to make your space feel like home.
• •(TikTok/Instagram caption style) "Obsessed with our new [Product Name] drop! ✨ Come say hi in-store or tap to shop the look! #RoseStTradingCo #NewCollection #AussieStyle #HomeDecorLove"