Tono de Marca

Mystical, enchanting, and slightly edgy, artistic, and community-oriented. Evocative language aiming to transport the customer into a world of magic and self-expression; intimate and authentic.

Valores de Marca

• •Artisanal Support
• •Ethical Curation
• •Artistic Expression
• •Authenticity
• •Community

Mejores Prácticas

• •Create a Brand Voice Chart: Develop an internal document that explicitly defines the brand's voice. List adjectives that describe the tone (e.g., Mystical, Empowering, Artistic, Authentic, Edgy) and provide examples of "do's and don'ts" for copywriting.
• •Use a Consistent Lexicon: Compile a list of on-brand words and phrases to use frequently in all communications (e.g., "celestial," "magic," "ritual," "sacred space," "enchanting," "shadow and light," "adorn"). This ensures a cohesive feel across the website, social media, and marketing materials.
• •Focus on Storytelling: Instead of just selling products, tell the story behind them. Whether it’s the inspiration behind a design, the properties of a crystal, or the artisan who made the item, weaving a narrative will deepen the customer's connection to the brand and reinforce the mystical tone.
• •Write for the Niche: Always keep the target audience in mind. The copy should speak directly to their interests, values, and desires. Use language and references that resonate with the bohemian, witchy, and gothic subcultures to build a sense of belonging and community.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy is perfectly aligned with the visual aesthetic. The dark, mystical, and artistic imagery should be complemented by equally evocative and enchanting text. This synergy between visuals and words is crucial for creating a powerful and immersive brand experience.

Percepción Social

Perceived as a unique and authentic destination for alternative subcultures (modern witchcraft, bohemianism, gothic style). Appreciated for curated, non-mainstream products, support for small businesses, and ethical practices. Seen as a trusted, aesthetically pleasing brand that understands its customers' desire for individuality and spiritual expression.

Ejemplos de Copy

• •Adorn yourself with whispers of the cosmos. Our new Celestial Dreams collection has arrived, featuring hand-selected crystals charged with intention. Each piece is a talisman, a fragment of magic to carry with you. Unveil your inner mystic. ✨ Tap to shop.
• •Your home is your sanctuary. Infuse it with magic and intention with our curated collection of bohemian and spiritual decor. From hand-poured ritual candles to intricate altar supplies, find everything you need to transform your space into a haven of peace and power. Shop Rose Pink Moon—for the art of living mystically.
• •Step into the night and bloom. Crafted from the softest stretch velvet, these bell bottoms are designed to move with you, whether you're dancing under the full moon or casting circles in your sacred space. With a flattering high waist and a dramatic flare, they are an ode to the free spirits of the past and the modern witch of today. Embrace the darkness, and let your magic shine.
• •Dearest kindred spirit, The veil thins, and a special offering emerges from the shadows. For a limited time, enjoy 20% off our entire collection of witchy apparel and enchanting accessories. It's our way of saying thank you for being a part of our magical community. Use code: MOONDUST at checkout to claim your treasures. The magic awaits...
• •Feeling drained? ✨ Reclaim your power with these simple rituals for energetic cleansing. Discover how to use crystals, herbs, and mindfulness to restore your inner balance. #energycleansing #witchytips #selfcarerituals #spiritualgrowth #rosepinkmoon