Brand Tone

Elegant & Sophisticated, Expert & Authoritative, Personal & Story-driven, Trustworthy & Reputable, Aspirational & Celebratory

Brand Values

• •Quality & Craftsmanship
• •Heritage & Legacy
• •Customer Focus & Personalization
• •Trust & Integrity
• •Exclusivity & Rarity
• •Timelessness & Enduring Beauty

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long-standing history (Since 1963) and its reputation as a trusted Perth jeweller to build confidence.
• •Use Elegant and Evocative Language: Employ sophisticated vocabulary that reflects the luxury and beauty of the diamonds and fine jewelry. Focus on words that evoke emotion, romance, and celebration.
• •Highlight Craftsmanship and Expertise: Detail the skill of the master jewellers and the meticulous process behind creating each piece. Educate customers about diamond quality and design.
• •Focus on Personal Stories and Occasions: Connect the jewelry to the significant moments and emotions in customers' lives (engagements, anniversaries, milestones). Encourage the idea that each piece tells a unique story.
• •Maintain a Tone of Exclusivity and Aspiration (while being approachable): While showcasing the rarity and luxury of the diamonds (like Argyle Pinks), ensure the language is welcoming and invites customers to experience the brand, regardless of their initial budget, as highlighted in some testimonials. Use calls to action that encourage consultation and a personalized experience.

Social Perception

Respected Perth Institution, Provider of High-Quality Luxury, Resilient, Trusted for Special Occasions, Helpful and Knowledgeable Staff

Copy Examples

• •Headline (Engagement Ring): "Begin Your Forever with a Rosendorff Legacy. Discover Perth's Most Exquisite Engagement Rings, Crafted for Your Unique Love Story."
• •Social Media Post (Showcasing Craftsmanship): "Each facet tells a story of dedication. Our master jewellers pour decades of expertise into every curve, every setting, ensuring your Rosendorff diamond is a masterpiece of timeless beauty. Witness the art of creation. #RosendorffCraftsmanship #PerthJewellery #LuxuryDiamonds"
• •Product Description (Rare Pink Diamond): "Own a piece of Australian history. The 'Eminence Pink' collection features incredibly rare Argyle pink diamonds, ethically sourced and meticulously set by our artisans. A treasure as unique and vibrant as your journey. Enquire for a private viewing."
• •About Us Snippet (Website): "Since 1963, Rosendorff has been Perth's trusted name for exceptional diamonds and bespoke jewellery. We believe every piece should be as individual as the person who wears it, a cherished symbol of life's most precious moments. Our commitment to quality, ethical sourcing, and unparalleled craftsmanship is at the heart of everything we do."
• •Email Subject Line (New Collection): "An Unveiling of Elegance: Explore the New Rosendorff Signature Collection."