Brand Tone

aspirational, elegant, and trustworthy, conveying luxury and exclusivity while also being personal and approachable. The language is romantic and evocative, focusing on the story and meaning behind each piece.

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Service
• •Emotional Connection
• •Trust and Heritage
• •Ethical Sourcing

Best Practices

• •Lead with Emotion, Support with Quality: Start by tapping into the emotional reasons for purchasing fine jewelry, then reinforce with details about craftsmanship, diamond quality, and heritage.
• •Use Storytelling in Product Descriptions: Frame each piece within a narrative rather than just listing specifications to create an emotional connection.
• •Maintain a Consistent Visual Language: Ensure all photography and videography reflect the brand's elegant and aspirational tone with high-quality, well-lit imagery.
• •Empower Staff to be Brand Ambassadors: Ensure customer-facing staff are well-versed in brand values and tone, providing a welcoming, knowledgeable, and pressure-free environment.
• •Engage with the Community Authentically: Maintain a warm, professional, and appreciative tone when responding to reviews or social media comments to reinforce commitment to customer satisfaction.

Social Perception

Rosendorff Diamond Jewellers is perceived as a reputable, high-end jeweler offering beautiful, quality pieces and excellent customer service. They are seen as overcoming past financial difficulties to maintain their reputation for quality and customer care, building a loyal customer base that values personalized experience and lasting quality.

Copy Examples

• •A promise whispered, a future shared. Our engagement rings are more than just diamonds; they are the beginning of your forever story, crafted with brilliance and destined for a lifetime of love.
• •Discover the extraordinary rarity of Eminence Pinks. Sourced from the legendary Argyle mine, each diamond is a piece of Australian history, a captivating blush of color to tell your unique story.
• •Your vision, our artistry. Collaborate with our master jewelers to bring your dream to life. From the initial sketch to the final polish, we'll create a bespoke piece that is exclusively yours.
• •Mark the moment with a brilliance that will never fade. For birthdays, anniversaries, or simply because, a Rosendorff diamond is a timeless expression of your love and appreciation.
• •For over 60 years, Rosendorff has been crafting Western Australia's most cherished moments. It’s not just a diamond. It’s your story, told in brilliance. Discover the piece that will tell yours.