Brand Tone

inspirational, serene, and friendly

Brand Values

• •Joy and Positivity
• •Handmade and Personal
• •Meaning and Intention
• •Creativity and Connection
• •Holistic Well-being

Best Practices

• •Lead with Positivity: Every piece of copy, from product descriptions to social media captions, should reflect the brand's core message of joy and optimism.
• •Tell the Story: Continuously weave in the brand's origin story and the meaning behind the name to build a deeper connection with the audience.
• •Use Inspirational and Calming Language: Employ words that evoke feelings of peace, serenity, joy, and empowerment.
• •Maintain a Personal and Friendly Voice: Address the audience directly and write as if you are speaking to a friend, sharing something you are passionate about.
• •Emphasize the 'Handmade' Aspect: Remind customers that each piece is crafted with personal care and positive energy, which distinguishes the brand from mass-produced jewelry.

Social Perception

The brand is perceived as a source of unique, handcrafted jewelry with a deeper, spiritual meaning. Customers are likely drawn to the story behind the brand and the positive message it promotes. The association with a well-regarded retailer like abc carpet & home lends credibility and positions it as a high-quality, artisanal brand. The emphasis on custom designs and personal energy makes the products feel special and individualized.

Copy Examples

• •Find your calm in the chaos. Our new collection is handcrafted with intention, designed to be a gentle reminder of the peace that resides within you. Let each bead be a touchstone for your joy. #HandmadeJewelry #FindYourCalm
• •From boardroom stress to beaded bliss. Our founder, Carolyn, started Rose & Moksha to share the creative joy that helped her find her own emotional freedom. Each piece is a part of her journey, and an invitation to begin yours. #FounderStory #PositiveEnergy
• •Your story, your beads. Create a piece of jewelry that's uniquely you at our Design Bar. Collaborate with us to design a bracelet or necklace that tells your story and holds your intention. Let's create something beautiful together. #CustomJewelry #MadeForYou
• •What does emotional freedom feel like? To us, it's the quiet joy of a clear mind and a happy heart. 'Moksha' is more than our name—it's the feeling we hope to inspire with every piece we create. #RoseAndMoksha #EmotionalFreedom
• •A beautiful accessory, and a powerful intention. Before you put on your Rose & Moksha piece today, hold it in your hand and set an intention for your day. Let it be your anchor to positivity and peace. What's your intention today? #IntentionSetting #MindfulMoments