Brand Tone

Elegant, Supportive, and Accessible

Brand Values

• •Elegance
• •Quality
• •Female Empowerment
• •Accessibility
• •Saudi Identity

Best Practices

• •Lead with "Support": Frame all messaging, from product descriptions to social media posts, around the core value of supporting the customer. Use phrases like "We're here to support your style," "Your partner for every occasion," or "Let us support your glow."
• •Marry Elegance and Accessibility: Always balance aspirational language ("unforgettable," "luxurious," "enchanting") with accessible calls-to-action ("starting at 99 SAR," "pay in 4 installments," "free shipping"). This reinforces the brand’s unique market position.
• •Use a Consistent Emoji Palette: Stick to a select group of emojis that reflect the brand's personality, such as ✨, 💖, and perhaps a 👑. This creates a recognizable and cohesive visual tone across all digital channels.
• •Tell the Story of the "Occasion": In copywriting, focus on the event or the feeling rather than just the product features. Use evocative language that helps the customer visualize herself at her special event, feeling confident and beautiful.
• •Maintain a Warm and Feminine Voice: The tone should always be warm, encouraging, and celebratory of femininity. Avoid overly technical jargon or a transactional tone. The customer is not just buying a dress; she is investing in a moment, and the brand's voice should reflect that understanding.

Social Perception

Rosemet is perceived as a modern, digitally-native Saudi fashion brand that successfully balances elegance with affordability. It is likely seen by its target audience as a reliable source for finding beautiful and unique dresses for special occasions without the steep price tag often associated with luxury evening wear. The brand's use of popular local payment services like Tabby and Tamara further cements its reputation as being in tune with the needs and habits of the regional consumer.

Copy Examples

• •Step into your moment. Our new Celestial Gown was designed to make you feel nothing less than enchanting. Let us support your next unforgettable entrance. ✨ #Rosemet #EnchantingLooks
• •Elegance, Delivered. Discover our new collection of occasion dresses. Free shipping on all orders over 99 SAR. 💖
• •An enchanting look is waiting for you, [Customer Name] ✨
• •From our box to your big night out. ✨ Watch the magic unfold. This is the dress everyone will be asking about! #RosemetStyle #GRWM #EveningGown
• •More than a dress, it's a feeling. Crafted from flowing chiffon with delicate crystal embellishments on the shoulders, this piece is designed not just to be worn, but to be experienced. It moves with you, catching the light and everyone's attention. This is the support of an enchanting look. This is Rosemet.