Brand Tone

sophisticated, elegant, and mindful

Brand Values

• •Sustainability and Slow Fashion
• •Craftsmanship and Quality
• •Authenticity and Individuality
• •Timeless Aesthetics

Best Practices

• •Lead with Values: Always anchor the copy in the core values of sustainability, craftsmanship, and authenticity. Whether it's a social media post or a product description, these principles should be evident.
• •Use Evocative, Sensory Language: Employ descriptive words that appeal to touch and sight (e.g., "softest lambskin," "synergy of effort," "minimalist form") to convey the quality and luxury of the materials and design.
• •Maintain a Sophisticated & Elegant Tone: The voice should always be refined and graceful. Avoid slang, overly casual language, or aggressive sales tactics. The tone should mirror the timeless and high-quality nature of the products.
• •Emphasize "Slow Fashion": Explicitly use terms like "slow fashion," "timeless," and "made to last" to differentiate the brand from fast-fashion competitors and reinforce its commitment to sustainable practices.
• •Tell a Story of Craftsmanship: Instead of just listing features, narrate the process and purpose behind each piece. Highlight that they are "handmade" and represent a "synergy of effort, inspiration, authenticity and love for design" to create a deeper connection with the customer.

Social Perception

Rose de Mai is perceived as a high-end, artisanal brand for a discerning customer. It is positioned in the affordable luxury market. The consistent messaging around "slow fashion" and "sustainability" appeals to ethically-minded consumers who value transparency and quality. The brand is seen as an alternative to mass-produced luxury, offering unique, handcrafted pieces.

Copy Examples

• •Elegance that moves with you. The Anouk shoulder bag, handcrafted from the finest taupe leather, is designed not just for an occasion, but for a lifetime of them. Discover the art of slow fashion. #RoseDeMai #HandmadeLeather #TimelessStyle
• •A whisper of luxury, a statement of grace. The Euphoria Pouch is meticulously handmade from the softest Italian lambskin, its minimalist form designed to hold your essentials with effortless sophistication. This is more than a bag; it is a celebration of authentic craftsmanship.
• •Where Authenticity Meets Aesthetics. Handmade leather bags, designed to endure. Explore the Collection.
• •Inside: Your Introduction to Timeless Design
• •Sustainable Luxury, Crafted by Hand. At Rose de Mai, we believe in pieces that tell a story. Each of our bags is a synergy of sustainable leather, authentic design, and meticulous craftsmanship. Find the piece that celebrates your story. Shop now for a timeless addition to your wardrobe.