Brand Tone

Elegant & Refined, Personal & Passionate, Modern & Timeless, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Ethical Sourcing
• •Uniqueness & Individuality
• •Heritage & Timelessness
• •Artistic Passion

Best Practices

• •Embrace Storytelling: Weave in elements of Kate Kramer's passion, the inspiration behind designs (like her grandmother's collection or the Rosedale neighborhood), and the journey of a piece from ethically sourced material to finished heirloom. This makes the brand more personal and relatable.
• •Use Evocative and Sensory Language: Words like "ethereal," "refined," "brilliance," "whisper," "captivating," and "timeless" align with the brand's aesthetic. Focus on how the jewelry feels and the emotions it evokes, not just its physical attributes.
• •Maintain a Balance of Elegance and Warmth: While the tone is sophisticated, avoid overly formal or aloof language. Incorporate phrases that convey care, passion ("handcrafted with love"), and a personal connection.
• •Consistently Highlight Core Values: Regularly mention ethical sourcing, heirloom quality, and the handmade-in-LA aspect in product descriptions, social media, and "About Us" narratives to reinforce what the brand stands for.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases that embody the Rosedale tone (e.g., "heirloom," "refined," "ethically sourced," "handcrafted," "timeless," "modern classic") and those to avoid (e.g., "trendy," "cheap," "mass-produced"). This ensures consistency across all communications.

Social Perception

Positive Association with Design Aesthetic, Appreciation for Craftsmanship and Quality, Seen as Aspirational and Heirloom-Worthy, Founder-Driven Appeal, Limited Public Review Data

Copy Examples

• •Begin your forever with a whisper of brilliance. Our handcrafted engagement rings, born from ethically sourced gems and timeless design, are destined to tell your unique love story for generations to come. Discover the Rosedale promise of heirloom quality, made with love in LA.
• •Adorn your everyday with the quiet elegance of the [Necklace Name]. Delicately handcrafted in our Los Angeles studio, this piece is more than an accessory—it's a future heirloom, a subtle statement of your refined style.
• •Beauty that shines from within. At Rosedale Jewelry, every sparkle begins with a commitment. We meticulously handcraft each piece using ethically sourced stones and recycled gold, ensuring your cherished jewelry is as kind as it is captivating.
• •Your vision, brought to life with artistry and care. Collaborate with Kate to create a bespoke Rosedale piece—a deeply personal expression of your style, handcrafted to be treasured always. Let's create your future heirloom together.
• •Introducing new silhouettes, steeped in heritage yet designed for the modern spirit. Each Rosedale piece is a testament to meticulous craftsmanship and the enduring beauty of thoughtfully chosen materials. Explore the collection and find the piece that speaks to you. #RosedaleFineJewelry #HeirloomModern #MadeInLA