Brand Tone

Romantic and Sentimental, Charming and Sweet, Gift-Oriented and Celebratory, Approachable and Friendly

Brand Values

• •Celebration of Love and Affection
• •Quality and Craftsmanship
• •Lasting Memories
• •Customer Happiness
• •Uniqueness

Best Practices

• •Focus on Emotion: Always aim to evoke feelings of love, joy, affection, and celebration. Use words that resonate on an emotional level (e.g., "cherish," "adore," "unforgettable," "heartfelt").
• •Highlight the "Forever" Aspect: Consistently emphasize the lasting nature of the rose bears as a key differentiator from traditional flowers, linking it to enduring love and memories.
• •Keep it Sweet and Charming: Use adjectives and descriptions that reflect the cute and endearing nature of the product (e.g., "adorable," "lovely," "charming," "sweetest gesture").
• •Be Gift-Centric: Frame product descriptions and marketing messages around the act of giving and the joy of receiving. Clearly identify the occasions they are perfect for.
• •Maintain Visual-Verbal Harmony: Ensure that the language used in copy complements the romantic and aesthetically pleasing visuals prominently featured on the website and social media. The words should enhance the story told by the images.

Social Perception

Perceived as a Go-To for Romantic Gifts, Aesthetically Pleasing and "Instagrammable", Associated with Special Occasions, Generally Positive

Copy Examples

• •Headline (Romantic & Celebratory): Say 'I Love You' Forever. Gift a Rose Bear That Lasts as Long as Your Love.
• •Social Media Post (Charming & Gift-Oriented): Sweeten their day with a cuddle that never fades! 💖 Our handmade Rose Bears are the perfect way to show you care. Tag someone who deserves this adorable surprise! #RoseBearsAustralia #GiftIdeas #ForeverLove
• •Product Description Snippet (Sentimental & Quality-Focused): More than just a gift, it's a keepsake. Each Rose Bear is meticulously handcrafted with hundreds of soft, artificial roses, designed to be a cherished symbol of your affection for years to come.
• •Email Subject Line (Celebratory & Urgent): Make Their Anniversary Unforgettable! ✨ Limited Edition Rose Bears Inside.
• •Ad Copy (Romantic & Unique): Tired of flowers that wilt? Give the gift of everlasting charm. Our exquisite Rose Bears are the unique expression of love they'll treasure forever. Shop now and make their heart bloom!