Brand Tone

Helpful and Knowledgeable, Straightforward and No-Nonsense, Reliable and Trustworthy, Local and Community-Oriented, Friendly and Approachable

Brand Values

• •Quality Products
• •Good Customer Service
• •Value for Money
• •Reliability
• •Practical Support

Best Practices

• •Prioritize Helpfulness: Always aim to provide value and solutions in your copy, not just sell products. Frame content around how you can help the customer achieve their DIY goals.
• •Be Direct and Clear: Use straightforward language. Avoid jargon where possible, or explain it simply. Get to the point quickly about product benefits and availability.
• •Showcase Expertise Genuinely: Highlight the knowledge of your staff. Share tips, answer common DIY questions, and talk about product applications rather than just features.
• •Reinforce Reliability: Emphasize stock availability, quality of materials, and dependable services like delivery. Use customer testimonials that back this up.
• •Maintain a Friendly, Local Voice: Write as if you're speaking to a neighbour. Be approachable and foster a sense of community. Respond to online comments and queries in a consistently helpful and friendly manner.

Social Perception

ROSCOES DIY is perceived as a dependable, local supplier of timber, building, and DIY materials. Customers view them as having knowledgeable and helpful staff, which is a significant differentiator. They are seen as offering good quality products at fair prices. There's an appreciation for their efficient service, including delivery and responsiveness. The brand evokes a sense of a traditional, trustworthy hardware/timber merchant that customers can rely on for their projects.

Copy Examples

• •Tackling a weekend project? Get all your timber, tools, and expert advice under one roof. Roscoes DIY – your local specialists.
• •Don't let that fencing job wait! We've got quality panels, posts, and all the fixings you need. Straightforward supplies, solid results. Visit Roscoes DIY.
• •Need timber cut to size? No problem! Our team at Roscoes DIY is here to help you get exactly what you need for your project. Quality materials, helpful service.
• •Good wood, good prices, good advice. That's the Roscoes DIY promise. Stop by and see why local builders and DIYers trust us.
• •From foundation to finish, Roscoes DIY has you covered. Your reliable local source for all building and hardware supplies. Let's get it done!