Brand Tone

Elegant & Sophisticated, Passionate, Aspirational, Expert & Authoritative, Caring & Responsible

Brand Values

• •Quality & Excellence
• •Beauty & Elegance
• •Craftsmanship & Artistry
• •Innovation
• •Sustainability & Social Responsibility
• •Passion
• •Integrity & Sound Business Practices
• •Customer Focus/Partnership

Best Practices

• •Emphasize Sensory Language: Use vivid descriptions that appeal to sight ("radiant colors," "impeccable form"), scent ("enchanting scents"), and emotion ("breathtaking appeal," "timeless elegance").
• •Maintain an Elevated Vocabulary: Employ sophisticated and evocative words. Avoid overly casual slang or colloquialisms. Focus on terms like "exquisite," "luxurious," "artisanal," "meticulous," and "unparalleled."
• •Storytelling around "Moments": Connect the roses to significant life events and the emotions they evoke – celebrations, love, remembrance. Use the tagline "Iconic Roses for Life's Extraordinary Moments" as a guiding principle.
• •Highlight Quality and Craftsmanship: Consistently reinforce the dedication to superior quality, the expertise of the growers, and the careful cultivation process.
• •Integrate Values Naturally: Weave in messages of sustainability, innovation, and passion where relevant, ensuring they support the primary message of luxury and beauty rather than overshadowing it. The commitment should feel authentic and integral to the brand.

Social Perception

Luxury & Premium Quality, Industry Leader & Trendsetter, Reliable & Consistent, Aspirational Brand, Environmentally and Socially Conscious, Accessibility

Copy Examples

• •Headline: Experience the Art of Perfection. Body: At Rosaprima, each rose is a masterpiece, cultivated with passion and precision. Discover the unparalleled quality that transforms ordinary moments into extraordinary memories. For the discerning florist, for life's most cherished celebrations.
• •Headline: Where Elegance Meets Innovation. Body: For over 25 years, Rosaprima has pioneered the art of luxury rose cultivation. Our exclusive varieties and unwavering commitment to sustainable beauty set the standard for floral excellence worldwide. Elevate your designs with Rosaprima.
• •Headline: The Soul of Your Most Unforgettable Occasions. Body: More than just a rose, it's a Rosaprima. Grown in the heart of the Andes, nurtured by nature and expertise, our roses embody the emotion and significance of your most treasured events.
• •Headline: Sustainable Beauty, Exquisite by Nature. Body: Rosaprima combines breathtaking beauty with a profound respect for the earth. Our Rainforest Alliance certified farms ensure every bloom is a testament to responsible luxury and enduring quality. Choose roses that reflect your values.
• •Headline: Curated for the Artist. Crafted for Lasting Impressions. Body: Explore the Rosaprima collection – over 160 varieties of exceptional color, form, and fragrance. We provide the palette; you create the magic. Partner with Rosaprima for florals that inspire and enchant.