Brand Tone

Elegant, Personal, and Artisanal

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Artistry & Creativity
• •Authenticity & Uniqueness
• •Joy & Sanctuary

Best Practices

• •Always Lead with Heritage: The story of Rosanna's grandmother is a powerful differentiator. Start with this narrative hook in "About Us" sections, brand profiles, and founder-focused content to build an immediate emotional connection.
• •Use the Language of Art, Not Just Function: Describe the products as you would a painting or sculpture. Use words like "canvas," "motif," "palette," "whimsical," and "masterpiece" to elevate the lamps beyond simple homeware.
• •Emphasize "Handmade in Britain": Consistently include phrases like "Handmade in London," "Crafted in England," or "British Craftsmanship" in product descriptions, social media bios, and ad copy. This appeals to a desire for local, high-quality production and justifies the premium price point.
• •Maintain a Personal, First-Person Voice: Whenever possible, write from Rosanna's perspective (using "I," "my," "we"). This reinforces the brand's authenticity and the personal passion behind the business, making the brand feel approachable and genuine.
• •Focus on the Emotional Benefit: Connect the product to the feeling it creates. Use the brand's philosophy—"a home should be a place of real sanctuary" and filled with "things that bring you joy"—to sell not just a lamp, but a more beautiful and joyful life.

Social Perception

ROSANNA LONSDALE is perceived as a high-end, luxury British interiors brand. The public perception is shaped by positive press in established design and lifestyle media and glowing customer reviews. Customers see the brand as a trustworthy source of beautiful, well-made products that are worth the investment. It is viewed as an authentic, passion-driven business, which resonates with consumers seeking unique items with a personal story, in contrast to mass-market goods. The association with the founder's grandmother adds a layer of nostalgic charm and credibility.

Copy Examples

• •Art, Illuminated. Each Rosanna Lonsdale lamp is a story of heritage, hand-painted in our London studio to bring a legacy of creative expression into your home.
• •Introducing ‘The Nightingale’. Inspired by quiet moments in an English garden, each bird is painted from within the glass, a meticulous process passed down from my grandmother. A piece of art designed not just to light a room, but to fill it with joy. Handmade in London, to be treasured forever. #RosannaLonsdale #HandmadeInLondon #InteriorArt #DecoupageLamp #BritishDesign
• •A joyful expression of whimsical elegance. Our much-loved Flamingo Lamp is designed to stand out, a vibrant piece of art to adorn your home. Following the 18th Century technique of Decalcomania, each flamingo is carefully hand-painted and lacquered from inside the hand-blown glass. Finished with a brass base and a hand-stitched silk shade, it’s a testament to true British craftsmanship.
• •An invitation from our studio | A story of colour and craft
• •Tired of mass-produced decor? Your home is a sanctuary. At Rosanna Lonsdale, we believe in filling it with pieces that tell a story. Reviving a technique used by my grandmother, we create lamps that are truly works of art. Discover our collection of handmade lamps, designed in London to bring you joy. Shop now for a piece of timeless British design.