Brand Tone

Sophisticated & Luxurious, Progressive & Innovative, Confident & Artistic, Authentic & Expressive

Brand Values

• •Quality & Craftsmanship
• •Innovation & Modernity
• •Fluidity & Individuality
• •Authenticity
• •Tacit Beauty & Celebration of Life
• •Global Indian Expression

Best Practices

• •Embrace Elevated Language: Use a vocabulary that mirrors sophistication and luxury (e.g., 'epitomize,' 'meticulous,' 'sartorial,' 'discerning') without being overly verbose or alienating. The language should feel intelligent and intentional.
• •Highlight Individuality and Expression: Consistently thread the themes of 'fluidity,' 'authenticity,' and 'personal narrative' into product descriptions, social media content, and brand storytelling. Focus on how the clothing empowers the wearer.
• •Show, Don't Just Tell, Craftsmanship: Instead of merely stating 'high quality,' describe the 'meticulous attention to detail,' the 'choice of fabrics,' or the 'handcrafted' nature of the garments, connecting these to the brand's commitment to excellence.
• •Maintain a Confident and Forward-Thinking Voice: Position Rosani as a leader and innovator in menswear. Use active voice and declarative sentences. Speak to the future of fashion and the brand's role in shaping it.
• •Visual-Verbal Synergy: Ensure that the tone of the copy is consistently reflected in the brand's visual identity across all platforms. The sophistication, artistry, and progressive nature seen in the clothing and imagery should be mirrored in the words used.

Social Perception

Emerging Luxury Player, Celebrity Endorsed, Fashion-Forward & Artistic, Focus on Fluidity, Made-to-Order Exclusivity

Copy Examples

• •Rosani: Define Your Narrative. Progressive Menswear for the Man Beyond Convention.
• •Where artistry meets attire. The [Product Name] jacket – a testament to fluid design and meticulous craftsmanship. Embrace your evolution. #RosaniWorld #ProgressiveMenswear #LuxuryFashion
• •At Rosani, we sculpt modern menswear that transcends boundaries. Each piece is a dialogue between Indian heritage and global innovation, crafted for the man who carves his own path with effortless sophistication.
• •Experience the [Product Name]. More than a garment, it's an expression. Precision tailoring meets avant-garde design, offering unparalleled comfort and a silhouette that speaks volumes. Crafted for impact, designed for the discerning.
• •Rosani: Unveiling a New Chapter in Fluid Expression.