Brand Tone

elegant, romantic, and luxurious

Brand Values

• •Endurance and Longevity
• •Luxury and Quality
• •Emotional Connection
• •Beauty and Aesthetics

Best Practices

• •Develop a Brand Voice Lexicon: Create a list of "on-brand" words (e.g., timeless, enduring, handcrafted, bespoke, elegant, cherish) and "off-brand" words (e.g., cheap, discount, fake, temporary) to guide all copywriters and marketing efforts.
• •Focus on Storytelling: Every piece of copy, from a product title to an ad, should tell a miniature story. Frame the product as a character in the customer's life story A silent witness to an engagement, an annual anniversary centerpiece, or a constant reminder of affection.
• •Write for the Giver and the Receiver: Address the motivations of the person buying the gift (wanting to impress, show deep affection, give something unique) while also describing the emotional impact on the person receiving it (feeling cherished, special, and loved).
• •Emphasize the "Why," Not Just the "What": Instead of only stating "these are preserved roses," explain why that matters. Connect the longevity of the rose to the longevity of a feeling or a relationship. The value is in the symbolism.
• •Maintain Visual and Textual Consistency: Ensure the elegance of the website and product photography is mirrored in the language used. The copy should feel as luxurious and well-crafted as the products themselves. Avoid casual slang, overly complex jargon, or a sales-heavy tone that could undermine the brand's premium positioning.

Social Perception

Public perception is difficult to gauge comprehensively due to the lack of a dedicated social media presence and limited independent reviews for the preserved rose business. The brand is missing critical opportunities to shape its public perception, engage with customers, and build social proof in a competitive luxury gift market. The positive reviews for an unrelated Etsy shop under the same name could cause brand confusion for potential customers.

Copy Examples

• •More than a rose. More than a memory. Our Infinity Roses are a promise of everlasting affection, perfectly preserved to capture a moment in time. Handcrafted and housed in an elegant display box, this is the ultimate emblem of your timeless love story.
• •Subject: The Gift That Never Fades. | This year, give a gift as enduring as your feelings. The Rosanbella collection offers a touch of luxury that lasts, transforming any occasion into a cherished memory. Discover arrangements that speak volumes.
• •Beauty That Endures. Love That Lasts. Experience Rosanbella's Infinity Roses Real roses, preserved to perfection, that bring joy for years, not days. No water, no wilting. Just timeless elegance.
• •Stop giving flowers that fade. Gift an unforgettable moment with Rosanbella. Our handcrafted, preserved roses are the perfect symbol of lasting love. ✨ Tag someone who deserves a gift that is as timeless as they are! #InfinityRoses #LuxuryGift #AnniversaryGift #Rosanbella
• •Your piece of forever is waiting. The timeless elegance of Rosanbella is just a click away. Don't let the moment fade Complete your order and give a gift that will be cherished for years to come.