Tono de Marca

Passionate, artisanal, and holistic. The voice is educated about viticulture, deeply connected to nature and creative expression, often philosophical and evocative, balanced with a friendly, welcoming, and community-focused approach, inviting people to share in their "simple pleasures."

Valores de Marca

• •Sustainability and Harmony with Nature
• •Artisanal Quality over Mass Production
• •Authenticity and Passion
• •Community and Connection
• •The Symbiosis of Wine and Music

Mejores Prácticas

• •Always intertwine the concepts of music and wine, as this is a unique and powerful brand differentiator.
• •Emphasize "Minimal Intervention" and "Small Batch" to communicate artisanal quality and natural processes.
• •Use evocative, sensory language to describe the experience, not just the product, invoking feelings of peace, pleasure, nature, and harmony.
• •Consistently incorporate the "Simple Pleasures" tagline to reinforce the brand's ethos of an authentic, enjoyable way of life.
• •Maintain a personally welcoming, friendly, and hospitable tone, using "we" and "our" to reinforce the personal, passion-driven nature of the farm, and directly invite audience participation and connection.

Percepción Social

Highly positive. Customers praise the hosts as "incredibly kind and welcoming," enjoying the tranquil and beautiful surroundings, well-maintained private campsites, and the unique "baravan" wine tasting experience. The wines are described as "fantastic," and the farm is seen as a "peaceful and special getaway," highly recommended for its hospitality and unique combination of vineyards, native bushland, and friendly farm animals.

Ejemplos de Copy

• •Introducing 'Honey Bones,' our new small-batch Sémillon. Crafted with minimal intervention, this wine is a pure expression of our land and the season's rhythm. We didn't follow a trend; we followed the Earth's cycles. The result? A wine we love to drink, perfect for pairing with your favorite album. Simple pleasures. Link in bio to bring it home.
• •Good Wine, Good Music, Good Company. Join us at the farm this Sunday as we spin some records and pour our latest vintages. We believe the vibrations of song and love make everything better—especially the wine. Come share in the simple pleasures with us. Visit our website for details.
• •Escape to a place where the vines meet the native bush. Our farm isn't just a place to camp; it's an invitation to disconnect and reconnect. Wake up to birdsong, spend your day exploring Margaret River, and end it with a glass of our wine under the stars. Book your tranquil getaway.
• •Why do we pair music with wine? Because, like Ralph Waldo Emerson said, they 'are one.' Each bottle we produce is imagined and crafted, a unique sensory experience. From names inspired by favorite tracks to the music we play in the vineyard, it's an inseparable partnership. We're not just making wine; we're bottling a feeling.
• •Welcome to the inner circle. As part of the Pleasure Garden Club, you're the first to know about new product drops and exclusive events. We're a collaborative community of like-minded souls, passionate about the land, good food, and great music. Thank you for walking softly on this Boodja (land) with us.