Brand Tone

Elegant, Passionate, and Sincere

Brand Values

• •Artisan Craftsmanship
• •Timeless Design
• •Quality and Sustainability
• •Personal Connection
• •Slow Fashion Ethos

Best Practices

• •Lead with the "Why": Always connect the product back to the core values. Don't just sell a bag; sell craftsmanship, timelessness, and the passion behind its creation. Use storytelling to explain why it's made the way it is.
• •Use Sensory and Emotive Language: Words like "sincere," "patience," "passion," "feel," and "journey" align with the brand's tone. Describe the texture of the leather, the smell, and the feeling of a durable, well-made object.
• •Maintain a Personal Voice: Write as "we" (the artisans) or even "I" (from Rosa's perspective) where appropriate. This reinforces the "atelier" feel over a corporate one. Address the customer directly ("for your everyday").
• •Educate, Don't Just Announce: Use copy to educate the audience about the benefits of vegetable-tanned leather, the importance of handmade processes, and the philosophy of slow fashion. This builds authority and attracts customers who share these values.
• •Be Consistent Across All Channels: The elegant, passionate, and sincere tone should be present everywhere, from the website's FAQ page to an Instagram reply. This consistency builds trust and a strong, recognizable brand identity.

Social Perception

Highly positive among immediate followers (beautiful, high-quality, desirable products; personal, trustworthy brand). However, has low to non-existent wider public perception, indicating a growth opportunity in visibility and public relations.

Copy Examples

• •It’s all in the details. The true beauty of a handmade piece lies in the things you can feel: the smooth grain of vegetable-tanned leather, the strength of a perfect stitch. This isn’t just a bag; it's a piece of our workshop, crafted with patience and passion, for your everyday stories. #RosaCostaAtelier #HandmadeInSpain #SlowFashion
• •Headline: From My Hands to Yours. Body: Rosa Costa Atelier was born from a simple belief: that true luxury is timeless, not trendy. In a world of the temporary, we choose the permanent. Each cut, stitch, and finish is performed by hand in our small atelier in Spain, a place where craftsmanship is not a process, but a promise of quality and care.
• •Subject: Tired of Trends? Discover Timeless Design.
• •Headline: Buy Better, Not More. Body: Your accessories should last a lifetime. Rosa Costa Atelier creates timeless leather bags, handcrafted in Spain from sustainable materials. Embrace the art of slow fashion. Explore the collection.
• •The Elena Tote is not just designed to carry your essentials; it’s designed to accompany you through life. Its minimalist lines and unlined interior celebrate the raw beauty of the vegetable-tanned leather. Functional, durable, and effortlessly elegant, it will develop a unique patina over time, becoming a true reflection of your journey.