Brand Tone

friendly, welcoming, personal, adventurous, and community-oriented

Brand Values

• •Hospitality & Connection
• •Quality & Authenticity
• •Customization & Individuality
• •Community
• •Adventure & Experimentation
• •Passion
• •Family

Best Practices

• •Embrace a Conversational Style: Write as if you're talking to a friend or a regular customer. Use contractions and approachable language.
• •Highlight the 'Why': Don't just describe what you offer; explain the passion and values behind it – the commitment to fresh ingredients, community, and personalized experiences.
• •Tell Stories: Share anecdotes about the family, the origin of recipes (like the Bedouin Brew), or positive customer interactions to build connection and showcase personality.
• •Be Enthusiastic and Positive: Let the genuine excitement for coffee and customer happiness shine through in your wording. Phrases like 'making people's days better' capture this well.
• •Encourage Interaction and Adventure: Use language that invites customers to share their preferences, try new things, and become part of the Backyard Brew community. Reference the 'drink insurance' to underscore the risk-free exploration.

Social Perception

hidden treasure offering a unique and superior coffee experience

Copy Examples

• •Your daily grind just got a lot more interesting. At Backyard Brew, we're not just making coffee; we're crafting experiences, one unique cup at a time. Dare to try something new? With our 'drink insurance,' your adventure is on us!
• •More than just a coffee shop, we're your local hideaway. A place to connect, create, and sip on something made just for you. Come on in, the brew is always warm, and the smiles are always genuine.
• •Forget 'one size fits all.' Your coffee shouldn't be boring, and neither should your day. Tell us your wildest coffee dream, and our 'Tailors of Flavor' will bring it to life. Fresh ingredients, endless possibilities.
• •From our family to yours, a cup of handcrafted happiness. We believe in real ingredients, real connections, and making your day a little brighter. Discover your new favorite at Backyard Brew.
• •Step into our backyard – where every brew is a story and every customer is family. Try our signature Jordanian Chai or let us whip up a custom creation. Your perfect sip awaits.