Brand Tone

practical, reassuring, and efficient

Brand Values

• •Safety and Reliability
• •Convenience and Practicality
• •Efficiency and Modernity
• •Customer-Centric Problem Solving

Best Practices

• •Lead with the Solution: Start copy by identifying a common problem (e.g., "Not enough outlets?" or "Worried about power surges?"). Immediately position ROOTOMA as the practical solution.
• •Emphasize "Safety and Convenience" in Every Message: These are the core brand values. Whether for a travel adapter or a home office surge protector, consistently mention key features like safety certifications, individual switches, or compact design.
• •Use Simple, Confident Language: Avoid hyperbole. Use clear and direct words like "efficient," "reliable," "organized," and "safe." The tone should be that of a knowledgeable and trustworthy expert.
• •Incorporate User Scenarios: Connect products to real-life situations. Mentioning "kitchens," "dorm rooms," "old houses," or "international travel" makes the benefit tangible for the consumer.
• •Maintain a Consistent Visual and Textual Hierarchy: In all ads and listings, prioritize the key information: the number of outlets/ports, the core safety feature, and the primary use case (e.g., travel, home). This reinforces a clear and uncluttered brand identity.

Social Perception

The brand is largely perceived positively, praised for its compact, functional, and well-built products. Customers value the convenience of features like individual switches and multiple USB ports, often finding the products perfect for travel or organizing spaces, and offering good value. Some less common negative feedback notes bulkiness, non-responsive customer service, or device failure.

Copy Examples

• •Power through your European adventure. With 3 outlets and 3 USB ports, our travel adapter lets you charge your phone, laptop, and camera all at once. Pack smarter, not harder. #ROOTOMA #TravelSmart
• •One strip to rule them all. Control your devices with individual switches, protect them with advanced surge protection, and conquer cable clutter. Upgrade your workspace with ROOTOMA.
• •Living in an older home doesn't mean living with older tech. Our 2-to-3 prong adapter safely converts your outlets, adding USB-C and extra sockets where you need them most. Modern power, classic charm.
• •Engineered for peace of mind. Our ETL-certified power strip is built with fire-resistant materials and overload protection to keep your valuable electronics safe. Because reliability isn't just a feature, it's a promise.
• •Cruise ship outlets are limited. Your devices are not. Our compact, cruise-approved power strip ensures your whole family stays charged and connected from Bon Voyage to welcome home. #CruiseLife #PowerUp