Brand Tone

Authentic, Nurturing, Earthy & Grounded, Passionate, Informative & Educational, Community-Oriented

Brand Values

• •Natural & Pure
• •Handcrafted Quality
• •Sustainability & Stewardship
• •Simplicity & Authenticity
• •Well-being
• •Connection to Nature

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., authentic, nurturing, earthy), including "do's and don'ts" for language and style. Share this with anyone creating content.
• •Immerse in the Brand Story: Regularly revisit the "why" behind Rooted Farmstead. Let the passion for natural living, handcrafted quality, and the farmstead itself infuse your writing. Think from the perspective of someone deeply connected to this lifestyle.
• •Use "We" and Personal Anecdotes (Authentically): Continue sharing from a personal perspective where appropriate, using "we" to refer to the farmstead and the people behind it. Short, relevant anecdotes about the farm, ingredient sourcing, or the making process can enhance authenticity.
• •Focus on Sensory Language and Natural Imagery: Evoke the sights, smells, and textures of the farmstead and natural ingredients. Use descriptive words that align with an earthy, wholesome, and natural feel (e.g., "sun-infused," "hand-stirred," "earthy aroma," "velvety").
• •Read Aloud and Review: Before publishing, read your copy aloud. Does it sound like Rooted Farmstead? Does it align with the established tone and values? Is it clear, genuine, and engaging for your target audience? Get a second opinion if possible.

Social Perception

Trusted, Artisanal & High-Quality, Wholesome & Healthy, Personal & Relatable, Aspirational (in a grounded way)

Copy Examples

• •Soothe your skin with nature's gentle touch. Our handcrafted Calendula Salve, infused with sun-kissed calendula from our own farmstead, is a simple balm for life's little irritations. Made slowly, with care.
• •As the air turns crisp and leaves begin to fall, we’re stirring warmth and spice into our latest soap batch. Embrace the cozy comfort of autumn, handcrafted right here at Rooted Farmstead.
• •We believe in the power of pure. That's why every Rooted Farmstead creation is free from harsh chemicals and full of nature's goodness. It's skincare as it should be – simple, honest, and kind to your body.
• •From our hands to your home. ✨ We poured a little extra love (and some freshly harvested lavender) into this week's batch of [Product Name]. What routines help you feel rooted and cared for?
• •Unwind the day and reconnect with yourself. Our [Product Name] bath soak blends mineral-rich salts and calming botanicals from the farmstead to melt away tension and nourish your spirit. Your sanctuary awaits.